Not All Promotional Items are Created Equal: Products To Include and Avoid at Your Trade Show Booth
Taking the time to design promotional items that people will want to use, rather than blasting your company logo on items that are of little value, sends a far better message to potential customers visiting your company's trade show booth. Read about the good, the bad and the useless items that are being passed out at trade show displays, and which items are worth investing in.
The planning and design stage of a trade show exhibit is one of the most important factors in catching a prospective customer's attention. But the question is: how do you keep their attention after the event is over and it's back to business as usual? It's not necessarily about creating an over the top trade show exhibit that people will talk about for years to come. While a well-designed and flawlessly executed trade show booth can do wonders for drawing visitors, it's equally important to give your customers something to remember you by.
Design Products That Benefit Both Your Company And Potential Customers
It's time to enter the realm of promotional giveaways - where virtually anything and everything that can be embossed, engraved and imprinted is being handed out to hoards of potential customers in the hope that this very piece of free merchandise will serve as a reminder that they may one day need a company's services or products.
While this ingenious marketing ploy has been a staple at virtually every trade show exhibit, not every company will benefit from giving away merchandise to potential customers. The problem that many vendors face, and often without even realizing it, is that they are providing prospective customers with items that they neither need nor want. If you believe in the product that you're selling, you need to have just as much faith in the free merchandise handed out at your trade show booth.
Promotional Items You May Want To Pass On, Instead Of Passing Out, At Trade Show Exhibits
Some promotional items have made their way to the top of the popularity polls, but that doesn't necessarily mean that they are as well received as some companies may think and you may want to avoid distributing these at your trade show booth. T-shirts, hats and visors may be made with quality in mind, but not every person that shows interest in your product may want to sport your company's apparel. Other items that are easy to slap a company logo on include lanyards and magnets, and while they may seem like a great way to maximize your company's visibility due to the fact that people will come across them daily, they aren't exactly the most useful things, and unfortunately, people may be inclined to regard them as castoffs and skip your trade show booth. The same goes for stickers and brochures - printing information about your company on items that people will read may be great in theory, but in practice many of these printed pamphlets, along with their stickier counterparts, end up in the trash.
Useful Items Go A Long Way With Potential Customers
There are plenty of free items that prospective customers would love to receive as they visit your trade show exhibit. In fact, passing out pens outfitted with your company's logo and information will always be a successful way to reach customers. Granted, it must be a decent quality pen - nothing says cheap like a pen that runs out of ink or dries out after two days. Although some people may not feel inclined to sport apparel with your company's logo, chances are they will find that tote bags are a practical gift. Likewise, potential customers will also find that coffee mugs are a great choice.
Whether they're taken home or stored at the office, there is rarely such a thing as too many coffee mugs so stock your trade show display with plenty. In addition to these items, two more promotional products that can serve both your company and a potential customer are mouse pads and digital key chains. We live in a digital world, where much of what we do is based around computers, making room for digital key chains to replace the pictures we once carried in our wallets. Mouse pads are a convenient way to ensure that customers have you in mind as they sit in front of their desktop, hopefully serving as a reminder to check out your company's website.
If you plan to stock free merchandise at your trade show display, consider both your industry and your customer. Sticking to items that are unique, and possibly relevant, to your industry will go much farther with customers than the run of the mill promotional items that many companies are spending their marketing budget on. Potential customers are more likely to appreciate and use items that are aesthetically pleasing, and sometimes this means creating merchandise with high quality designs and smaller company logos.
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ABOUT THE AUTHOR
Skyline New York specializes in creating high quality, visually stimulating trade show exhibits in New York. To find a portable trade show booth in New York, or to find inspiration for your next modularNew York trade show display, visit Skyline New York's website today.