Ordering Multiple Styles of Portable Displays: Excessive Or Smart?

For some companies, purchasing multiple portable displays for different events makes a lot of sense. For others, just a few banner stands is the best choice. Which is better for your business?

Deciding which type of trade show stand to order for your company can be a difficult decision. Each one has its own unique advantages and pitfalls, and navigating that with a budget in mind can be a nightmare. Most businesses imagine that having a bigger budget will make the process less taxing. In fact, when a business has enough funding to consider buying multiple portable displays, it's much harder. When you find yourself in that position, you need to choose whether to invest in multiple units or save money for some other type of advertising or marketing in the future.

Pros Of Having Multiple Portable Displays

Even if you are a first-time exhibitor, the advantage of having two banner stands or units can be substantial.

•    You are prepared in case of emergency. If one exhibit becomes damaged, you're ready with a backup immediately. Depending on what type of portable displays you choose, the risk of damage might be particularly large. Inexpensive pop up booths are particularly susceptible to damage as they are moved, but any type of unit could potentially be harmed. Having another on hand makes it less likely that your convention presence will be negatively impacted by one minor problem.
•    You can present a strong showing even when compared to a large custom trade show stand. Many of your competitors will have these large units. If you are able to use multiple banner stands of a smaller size, your designs will compare more favorably with these larger booths.
•    You might get a volume discount from the seller. Every company wants to encourage repeat business, and if you buy more than one booth at a time, you might find yourself being offered a lower price.
•    If you ever need to send people to two conventions on the same weekend, you'll have a booth to send to both places. If you only had one, you'd have to choose, either missing out on an entire exhibition or sending someone without any kind of exhibit. If you purchase two, you won't have to make that choice.

Cons Of Purchasing More Than One Trade Show Stand

•    You might never use the spare. It's quite possible that nothing will go wrong, you won't have any scheduling conflicts, and your extra booth will go completely unused throughout convention season. In that case, you (or your managers) might think that you wasted funds on the purchase.
•    Your units might be too similar to be used together. If so, they'll still retain the benefits of being a backup for one another, or of being used when separate events necessitate multiple banner stands. Although the possibility of your portable displays being too similar to use near each other exists, it's controllable. Just ensure that their design varies, and you'll have no problems

Which Is Right For You?

Ultimately, the choice will hinge on what your business expects to encounter, and how much wiggle room there is in your budget. If you are very tight on cash, you should probably save the money and buy one trade show stand. If you're that strapped, save wherever you can; you don't want your money tied up if you might need it later on. In most cases, however, buying two banner stands tends to be the right decision. In that case, the pros tend to outweigh the cons. Having the extra security is never a bad idea, and being able to use the two of them side by side is very beneficial.

Article Tags: Trade Show Stand, Trade Show, Show Stand, Banner Stands

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