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Your Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.
Marketers and others are fond of categorizing people intosubsets of the general population. If you know the type ofperson your potential customer is, you have a better notion ofhow to make your sales ...
Marketing types are fond of classifying people intocategories. Here are four which I took from "Differentiate OrDie," by Jack Trout with Steve Rivkin. (John Wiley & Sons, NewYork, 2000, p15.) Only...
"Ah...but you are...lil grasshoppa...you just need toto apply yourself!"Ok, perhaps I was pushing the limit just a bit. As Iwas writing this, I had a picture come to mymind of a movie I once saw, I do...
As we enter the last quarter of the year, you may find yourself in a scary position: 3 months left in the year, but no money left in your advertising budget. You plan and plan at the outset of the yea...
Your Unique Web Proposition (UWP)© 2002 by Scott T. Smith, Copywriting.NetIntroductionEvery week, tens of thousands of new people and organizations are jumping onto the Internet bandwagon. How can you...
Small businesses don't have the same luxury of 'brand-namerecognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One wayto build this all-importa...
Ahh DESIRE... It's the driving force behind most of our decisions in life.Desire makes us go out of our homes late at nightfor some Ben and Jerry's Ice cream.The desire for more money, a bigger house,...
"The Smart Web Site – Navigating The Field Of 7 Red Flags"© 2002 by Scott T. Smith, Copywriting.NetFiguring out what makes a smart, profitable Web site is a process ofelimination. Look around at what'...
5 COMMON ADVERTISING MISTAKES YOU CAN EASILY AVOIDCopyright 2002 Bob LeducThese 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of ...
Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a prof...
Do you have a marketing plan for your site? If not, it may be time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without one, your site i...
The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertisi...
Have these things ever happened to you?You buy a cup of coffee from the neighborhood café, and asthey hand you your receipt you get a calling card sized,attractively designed "loyalty record," promisi...
This is the third in a series of "How-to-do-it"articles for the beginner or pro online. It outlinesthe resources for making CGI Forms. In our previous article we discussed the powerof using CGI forms ...
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