Promotional Conference Folders are a Good Idea

Aug 17
19:59

2008

Samantha Fellows

Samantha Fellows

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Do you sit down at the end of each fiscal year and determine whether the money you spent on promotional marketing made a difference?

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If not,Promotional Conference Folders are a Good Idea Articles you may be spending money that gives you very little bang for your buck and this is not good. All it takes to determine whether your marketing efforts are successful is to set some outcomes for what you want to get from your marketing.

A sample marketing outcome might be: I want to see a 50% increase in sales after disseminating promotional conference folders. Another example might be -I want to have 40 new customers walk through the door after disseminating promotional conference folders. Both of these outcomes have been written in a way that they can be measured with very little effort and you can quickly see whether you had enough bang for your buck.

It is important to be able to measure your outcomes(s) against a previous marker such as the previous year’s sales after a promotional conference folder dissemination effort or the number of new customers who were a result of the folder distribution. Knowing the effect your promotional conference folders have had on your business let’s you know whether they were an appropriate choice for your marketing campaign.

After you develop your outcomes, it is time to decide how you are going to reach them and this is called strategizing. You have a host of options for marketing strategies and using promotional items as a give-away is only one of those options. Other choices are strategies such as advertising on the television, newspaper, or on the web and hosting special events that will bring people to where they can make purchases.

Using promotional items as a way of enticement is a popular strategy and it has benefits or there would not be so many corporations and businesses using this strategy. As mentioned in the outcomes above, promotional conference folders are an excellent strategy if you have a business that exhibits and/ or vends at conferences.  Although most vendors use more than one promotional item at a conference, the most common item you will see being distributed is promotional conference folders and this just makes sense.

Participants at conferences love to visit exhibition halls and take away with them a lot of different information from vendors. A technique to help your name and business information be organized and quickly available to them when return to home and work is to put it on a promotional conference folder.

Promotional conference folders come with so many various options it will take you a while to determine just what you want for your promotional folders. It is important to keep in mind that many people will take the information you have in your promotional conference folders out and file it when they get back to work or home. If your folders are attractive and of a good quality they often keep the folder and use it to file papers they use on a more regular basis. This means that your business information is available to many people’s eyes on a regular basis.

What this also means is that in order for your promotional conference folders to continue to market for you after the conference, they need to be of a good quality. An important thing to remember about promotional items is that they reflect upon you and your business. If you choose to give-away low quality items that break and do not work, you may be saying that you do not care about quality.