Promotional Mugs Will Not Cost You a Fortune
You may know by now that it is not really an ideal business practice to buy low quality and cheap promotional mugs.
For the better part, however, it is still a common business strategy - and there are instances when buying less costly mugs will not cause a problem. As a result there are a wide variety of low-quality mugs. But this is not always the case. However, if one must insist, the rule of thumb in choosing these mugs is to match it to the target client and to the working theme.
One instance is when you are working on promotional mugs for children. In this situation, it is not only applicable, but wiser and safer to make the business decision of buying more durable, medium-scale-priced promotional mugs for this target market. One such avenue is to buy unbreakable plastic mugs to give to children when they go to your store with their parents. The unbreakable plastic mugs can have an imprint of your logo, name and a cartoon character picture or other images which are popular to the target age group that your company serves.
In the event that your promotional unbreakable mugs make it out the door with the children, it will be going, as well, to places where families and children usually play and shop. If this happens, there’s the magic of marketing for you! Your company logo and name will be advertised to different people who have children in the same age group, and they might even want to find out where to get the same promotional mugs.
Another instance where purchasing low cost mugs is suitable is when it is to be used for parties. When organizations, businesses or groups put together parties or large gatherings where alcoholic beverages, like beer, are served in very large quantities, it wouldn’t make any sense to purchase expensive mugs. You can put your company logo and name and even include a short slogan to much cheaper promotional mugs. It will serve the purpose of advertising your business with a budgeted cost. And think of it this way, you get to produce lower-cost products on a more massive scale. That’s more advertising for you, then.
It is also a common sight to see people carrying several of your promotional mugs when they leave your party. You have a bigger chance to have a re-occurrence of marketing advertising for as long as the mugs are being used. In general, people have a very hard time throwing away functional usable item – remember all those reality TV shows where the hosts throw out all the junk and old knickknacks? In the event that the take-the-promotional-mugs-home people use your mugs for their personal house party and use it to serve beverages, it will again serve the purpose of advertising your company to their guests.
If someone tells you that plastic mugs are not a wise idea and that they will give a negative impact on the reputation of your company, think about this article. True enough, the promotional mugs’ quality is very important – but it is also important to consider that breakable and high quality mugs should not be used for situations that might cause accidents.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Samantha Fellows is one of the top authors in the promotional merchandise industry. She is an important part of ClickPromoGifts and is sharing her extensive knowledge of trends and success in gifting promotional items, promotional gifts and promotional products. For more information visit clickpromogifts.co.uk