Bob Osgoodby

Reputation

It has been said that person's ... is the most ... they have. Good, Bad or ... whatever it is, itwill shape their life, as well as their future. Many people whostart a busin

It has been said that person's reputation is the most important
thing they have. Good, Bad or Indifferent, whatever it is, it
will shape their life, as well as their future. Many people who
start a business fall into the "Indifferent" category, as they
have not had time to build one. This is one reason people who
are starting a business hire a spokesperson. It is normally
someone who is well known, and respected in his or her field.

If you intend to do business on the web a good reputation is
extremely important. The web is a difficult medium to pursue a
business on if you are unknown. That is why it is important
to have a web site that gives your prospective customers
information about, not only your business, but you as well. A
short paragraph or two with a picture will go a long way.

But that is just the beginning. You must also be known on the
web as a person who is knowledgeable in your field. There are a
number of ways to do this, and exposure is the key. How can you
get your name in front of people as an expert.

Some go the "spam" route, which is a mistake. You might get to
be well known, but most people have a dislike for this type of
email. You just may be building a "bad" reputation, and wind up
being someone they consciously avoid. I receive information
concerning recasting my home mortgage, on a daily basis and these
are the last people I would do business with.

Writing articles is a good way to get known. Publishers have an
ongoing need for fresh articles and normally welcome submissions.
A search of the web will quickly find publications, which would
be suitable for your submissions. You should also publish your
articles at web sites that allow submission there. Many
publishers frequent these sites looking for content for their
publications. A good place to start is Rozey Gean's site at:
http://www.marketing-seek.com where you can easily submit your
article.

Publishing your own newsletter also helps. It doesn't have to be
long or involved, but it should be published on a definite
schedule. There is a lot of different thinking on how frequently
it should be published. Some people think that a monthly
schedule is a waste of time, as people may forget who you are
between publications. Some feel that weekly is OK and others,
myself included, feel that the more exposure you have the better.

Whatever frequency you select, it is imperative that it is
published on a regular basis. If it is once a week, pick a day
that it will be published and stick with it. If you are not
going to publish in any given week, be sure to notify your
subscribers in advance so they don't wonder what happened.

Building a subscriber base is normally a slow process. You
should have a sign-up process on your website. You can use
either a form for this or have them send you an email. A form is
the preferred way as it is immediately identifiable as a
subscription when it is received. If you don't use a form, then
at least list your email address with subscribe in the subject so
it doesn't get "trashed" with the rest of the spam you receive.
Use something that will immediately identify it as a submission
like mailto:bob@adv-marketing.com?subject=Subscribe - this way it
will automatically insert the word "Subscribe" in the subject of
the email.

Whatever route you take on your road to building your reputation,
probably the most important thing to remember is that the memory
of most folks is short, and there are thousands of new prospects
becoming available everyday. If you hope to do business on the
web, you must not only build a good reputation, but you must be
visible to your prospects on an ongoing and regular basis.

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