Six Ways Trade Show Flooring Can Wow Visitors

Six great ways to use trade show flooring for optimal impact at your next trade show event. Discover ways to improve the quality and comfort of your booth with trade show carpet or specialized trade show booth flooring.

Many people think trade show flooring is one of the more mundane elements of any successful trade show booth, but this isn't always the case. In fact, with a wide array of flooring options to choose from, many business owners are discovering that the right flooring can add a great deal of visual impact to the displays and send the right message to customers.

Six Tips For Getting The Most Out Of Trade Show Booth Flooring

While some businesses simply rent or purchase the most inexpensive, bland floor covering possible in order to meet any requirements set out by the venue, others are looking for trade show flooring options that pack a bit more punch. Trade show booth flooring actually serves several purposes, and if you invest in the right kind, you can improve the impact of your booth design considerably.

1.    Be Considerate To Your Hosts

Proper trade show flooring won't damage the venue's flooring, require extra set-up time, or cause a clean-up problem after the show. If you're visiting several venues each year, you'll want to make a great impression by using flooring that is attractive, easy to care for, and easy to remove. Large venues remember the businesses that were easy to work with.

2.    Give Comfort To Your Visitors

Trade show booth flooring can relieve tired, aching feet. If you're working in a large venue with floors of concrete or some other unforgiving material, visitors are bound to get sore, aching feet while they move from booth to booth. If your booth features cushiony, soft flooring, many visitors will linger longer in order to ease their sore feet, giving you the opportunity to interact with them longer. You'll also notice that you don't feel foot pain as much when you're standing at your booth for several hours. You'll feel fresher longer, so you can talk about your company with energy and enthusiasm even after hours on your feet.

3.    Use Trade Show Flooring To Define Your Space

Trade show carpet, tile or rubber flooring can define your area. Staking out your territory in several dimensions will give your booth a feeling of strength and stability, impressing visitors and giving them notice that your business is all about quality. Having your space defined by trade show flooring will also ensure that booths on either side of you won't infringe on your space.

4.    Don't Forget to Use Your Logo

Trade show flooring gives you an often overlooked way to display your logo, repeating the theme or image used on other trade show materials. The more you repeat your logo, the longer it will stay fresh in the minds of visitors to your trade show location. For maximum impact, you can have your logo recreated on trade show carpeting – it's a rich, unique look that will impress visitors.

5.    Get Creative With Your Trade Show Flooring

Imprinting your company logo on carpeting isn't your only option. Perhaps you'd rather have a smaller version of your logo repeated in rows on your trade show booth floor for a stylish look that will garner attention. You might also consider a striped trade show carpet that can keep people lined up properly if you have a larger display with multiple stops. For a totally unexpected touch, you might want to imprint your company motto or even a game board of some type imprinted on your trade show flooring.

6.    Define Your Company Image

If you want your booth to exude a sophisticated, polished style, consider soft trade show flooring that mimics the look of a beautiful hardwood floor. If your company's image is more fun loving, a custom trade show carpet in bold color blocks is a great choice. If you're selling tools or auto parts, consider rubber matting from recycled tires – it's durable and eco-friendly as well.

Designing a great trade show booth means combining every element possible to turn your allotted space into an interest and income generator. Choose your trade show flooring wisely for maximum impact.

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