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Social Marketing And Trade Show Booths: More Leads Without Paying More Money

A surprising number of companies overlook the powerful implications of using social marketing at their trade show exhibit. Discover easy ways to incorporate a powerful new media component in trade show booths. 

Virtually every forward-thinking marketing organization is turning toward social media as the future of brand development. Yet a surprisingly small number of trade show booths are taking advantage of this development and incorporating the various elements of social media into their presentations. These simple tips will help you maximize the success of your trade show exhibit by adding desirable new media elements in intuitive ways.
Build Hype With A Trade Show Exhibit Blog
One of the benefits of social marketing is the ability to build anticipation for your event. If you have a core base of online followers, you should consider making a blog to keep them excited for your upcoming event. This technique works best if you will be presenting your items at a public exhibition, but it can also work if you expect to present something of interest to the buying public at a closed exhibit. 
A blog should be updated regularly, but the nature of those updates can vary. If you are actively developing a new product for release, a blog cataloging the steps to prepare it for release at the trade show exhibit would be a natural choice. Exciting innovations captivate readers, and they become less interested as information grows more routine. Include pictures if you can, but be careful not to give away the entire secret of whatever you are developing; that big reveal is best saved for drawing viewers to your trade show booths. 
Connect With Visitors At Your Trade Show Booths
Many companies are surprised to learn that providing social media access during the event is not only viable, but can be quite beneficial. Even a single computer hooked up to a monitor can allow individuals to become fans on Facebook or followers on Twitter, providing your company with an instant connection that can be used again after they have left the exhibition and forgotten most of what they saw.
Establishing A Social Marketing Presence
Making social marketing tools available at trade show booths is easy enough. Often, the most difficult part of incorporating these options is to understand what setup is necessary beforehand. Researching online or consulting an experienced company are the best ways to learn social marketing management, but creating a Facebook page, a blog, and a Twitter account are all good first steps to take before opening your display. In addition, having a mailing list is beneficial as well. You should make it very easy for visitors to get on the mailing list, such as including a sign-up sheet at your booth so there is no waiting. 
Creating and maintain a social media presence before, during, and after your event will ensure your company stays ahead of the competition.

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Chris Harmen writes for Skyline, New York trade show exhibit design specialists. Skyline produces New York trade show booths that fit within any marketing strategy, including those utilizing new media.

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