Some Essential Guidelines For Marketing Accounting Firms
If you need to learn more about Marketing Accounting Firms this article will help your firm get the insight it needs to get more Accounting Clients.
The new Internet landscape combined with social media is changing the way all of us contact each other, communicate and do business as well. Social media isn't going anywhere, and you have to realize this when you start thinking about marketing accounting firms like your own. The only question is, are you going to take advantage of this communication shift are you get to forget about it and let other accounting firms take advantage of it? If you do take advantage of it, it's really not in a be as big of a learning curve is you think. The key is to latch onto a company that specializes in social media marketing and getting leads for businesses. When it comes to getting leads from accounting business, the core marketing principles apply to just about any other business as well. So if you can work with a company you can trust with some experience you can really be the dominant accounting firm in your area.
When you first think about the Internet and marketing accounting firms what's the first thing that comes to your mind? Personally I think of websites, increase traffic and blogging and blogs. If you can drive more traffic to your accounting website use substantially increase the probability of getting more leads and potential clients calling you which means more business and more money. But these days if you just have a website you not to do much for earning additional revenue. Yes websites are open 24 hours a day and seven days a week assuming you don't have any technical issues. This means that all of your previous clients as well as your potential clients can have instant access to specific forms, PDF files and free information you want to give prospective customers.
The next thing you need to understand when you're marketing accounting firms is that in certain instances, marketing on the Internet is starting to become as competitive as marketing in a brick-and-mortar environment but not in all cases. There's an old saying I love to rehash called there's a lot less competition at the top. What I mean by this, is that the more sophisticated your marketing techniques are which will include a sales funnel and other automated Internet marketing techniques the more business you get and easier it will be because you have less people around you doing the same thing you're doing. Think of it like mathematics, most your competitors are probably at a basic mather algebra level when it comes to marketing. If you start marketing in a calculus level, wordy think you're going to leave your competition and the next few months or so?
So what techniques should you start employing when you start marketing accounting firms? The first thing you need to do, bar none is build yourself an in-house mailing list of all your customers. You should have this mailing list accessible from your main website and blog or you could just link from your blog to your website. Once customers get to your website, all they should have to do is put in their name and e-mail address and you should give them some type of free report for doing this. A lead like this could be worth a lot of money to your business, so you should give out a free PDF report that says something like eight various ways to reduce your taxes each year. The potential prospect should get value out of this report whether they decide to become a client of yours or not.
Using social media like Facebook, Twitter or YouTube will help your accounting business, but all these sources should alternately do nothing but funnel customers to your website in the end. Social media sites like these are perfect for planting the seeds for long-term customer relationships which can be invaluable but only if these sites are set up right. When you are marketing accounting firms you should understand the difference between a Facebook main page and a Facebook fan page. In most cases if you just have one business you could use your Facebook main page to conduct all your business. But if you have a second business on the side, or if you're running a large event you wanna keep separate from your main business you can also build a Facebook fan page and collect leads from both pages.
Social media specialists are used for marketing accounting firms all the time. You can try doing this yourself, but if you hire a professional they will know all the ins and outs of Facebook and how to make sure you get a lot more leads than your competition which means you will show up higher when people search for your business or for your type of business in your local area. For a company that does social media all the time, this is a no-brainer for them to get your Facebook page more fans and followers then all the competition in your area. In fact one of these companies will look at the top 3 to 5 Facebook pages for accounts in your area and just make sure that your page has many more people liking it, as well is making it look better and more up-to-date.
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Let Brian Garvin & Jeff West from Rank911 teach you more about Accounting Marketing and Marketing Accounting Firms.