Strategies for Generating Sales Leads In Network Marketing

Dec 18
09:32

2007

Jason Pearson

Jason Pearson

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The key to success begins with a purposeful sales lead generation strategy. Make this top priority when it comes to first building your online business. Here are some top strategies that provide insight to getting the results you desire.

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Generating sales leads is one aspect of network marketing that is always a constant.  A continual flow of qualified leads is necessary for survival. 

 

If you’ve ever heard it said,Strategies for Generating Sales Leads In Network Marketing Articles “the money is in the list” it is absolutely true.  It is so valuable to have a list of responsive buyers that can depend on you.

 

Email marketing can be a great way to generate sales leads.  One advantage to email marketing is that it is free.  However, with advances in spam filtering, it may provide a bit of a challenge.  The basic idea is to gain an interest through the use of a free product or another incentive while directing one’s path toward a specific product or service.

 

When it comes to generating leads through an email marketing campaign, there are three different methods to choose from:  email signatures, joint ventures and safe lists.  However, keep in mind that it is critical to avoid spam complaints.  All it can take is one to do quite a bit of damage to your business.  It’s recommended that you become well versed in the laws regarding spam.  At the very least, you should include a link in all your marketing emails to un-subscribe.  It’s also a good idea to steer away from buying leads, no matter how good of a reputation the company has.  Consider it a warning that buying leads has the potential to establish a direct pathway towards receiving spam complaints.   

 

Simply put, the email signature contains a link to your main product.  This signature would be included in all of your emails. 

 

A joint venture (JV) may be just what you need if you want to immensely expand your list in a short amount of time.  Basically, in a JV you are responsible for supplying the product and a fellow marketer provides the leads.  Your profits would be shared.  In this method, it’s likely that you would have access to the emails of your marketer’s customers, which means that you would also have the opportunity to contact them in the future regarding other offers.   

 

Before you make efforts to contact someone about a JV agreement, the first thing that needs considered is how it will benefit them.  You’ll want to quickly dispel the “what’s in it for me” attitude before going anywhere.  Think about something valuable that you have to offer them.  Think creatively, not just about the share of profit.     

 

Safe lists provide a way to exchange marketing emails between two interested parties.  It is a list of people that consents to receiving marketing emails in exchange of their own marketing email.  This can be very challenging because the two parties involved both have motives of selling. 

 

You might consider other methods such as blogging.  Using blogs is a highly effective technique when it comes to generating leads.  All you do is make posts in forums that relate to your business.  Then you can include a link to your site in the signature.  If people like your posts they can click to find out more about what you have to offer. 

Pay per click advertising is another way to advertise your website as well as attract interested leads.  Try using overture or Google Adwords.

 

The submission of articles to ezine publishers and article directories, testimonials and press releases are other popular methods.  No matter what lead generation technique is used, the important thing is to get your lead’s email address when they visit your site.

 

Traditionally, the pop-up or pop-under methods were used.  However, their effectiveness has decreased due to advances in pop-up stoppers.  That’s why the invention of unstoppable pop-ups such as hover ads or slide-in ads have become popular.  Such ads can’t be stopped because they are built into a webpage.  To find out the details, do a search for “unstoppable pop up” and you will easily find a software solution to create these types of pop-ups.   

 

Another option is called a “name squeeze page”.  Typically, they include a little bit of information about a product or service as well as a sign up form.  It’s designed with the sole purpose in mind to capture an email address.  The name squeeze page is meant to tease the reader to want to find out more.  At the bottom of the page it usually contains a statement like, “fill in the form below to find out more details”.    

 

This technique is sure to help expand your list as well as work in conjunction with software that has personalization capabilities, which has been said to increase sales.  Again, you can go to your search engines to do a search on ‘name squeeze page generators’. 

 

No matter what technique you decide is best for you, don’t forget that you must focus on your targeted market.  There’s no sense in putting your advertising efforts toward websites that have no relation to your type of business.