The Benefits Of Small-Scale Banner Stands And Portable Displays

Small banner stands have many uses, both at a convention and inside the office or storefront. Learn how to use these versatile portable displays to their best advantage. 

Most designers think of banner stands as medium-scale additions used to highlight and draw attention to larger trade show displays. They work excellently in that supporting role, and many companies have had success placing them just outside their booths to draw attention. They are also useful for highlighting sales or important features within a stand or within a store. These units can provide the same service on a smaller scale, communicating with customers as they browse your goods or visitors as they browse your trade show displays.
How Small Is Small-Scale?
The actual size will depend on the situation. For some retail stores, the unit may be as large as a one foot by three foot unit, but can also be much smaller. They may be freestanding, but they are commonly placed on shelves, counters, or tables right alongside the merchandise. The exact placement choice will determine the appropriate scale.
Similarly, the scale of smaller units used inside larger trade show displays will be determined by their exact positioning. These units can be small enough to be placed on a shelf, counter, or table inside the stand, but may also benefit the design if they're large enough to be more freestanding. Larger banner stands can be combined with trade show displays to add emphasis and draw attention with added visual interest.
Inexpensive Banner Stands
Many companies choose to use banner stands in place of an erasable sign to advertise short-term sales or new items. While an erasable sign may be slightly cheaper, small banner stands are very inexpensive and look more professional. You can easily order a new printed portion to replace your current one as the next promotion rolls around. The smaller the printed area, the more inexpensive it is to print new materials. Particularly if you're using a simple style, printing should be fast and easy. 
Placement Of Portable Displays
Choosing where to put the units you've ordered is often the hardest part of designing smaller exhibits. One of their best assets is their versatility, so it may be tempting to move them frequently. There's nothing wrong with experimenting, testing them out in different spots to see how customers react. Just ensure that you're leaving walkways clear for easy movement, and that you're not putting them in a location where they are likely to be overlooked. Within those parameters, they can be put anywhere. Some of the most popular locations are just outside the doorway (depending on the regulations governing your convention, mall, or city sidewalk) or at strategic locations on shelves or merchandise counters.
Small banner stands are like a garnish on an already strong exhibit. They will not generally make a unit great on their own, but they can take a mediocre showing and make it excellent. With proper placement and a bit of experimentation, you will find a great use for banner stands and other small portable displays in your exhibit or in your storefront. 

Article Tags: Trade Show Displays, Banner Stands, Portable Displays, Draw Attention, Trade Show, Show Displays

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