Top Trade Show Exhibit Pet Peeves
There are as many ways to attract potential clients to trade show boothsas there are to turn them off and get them to walk away. In this article,find out about visitor pet peeves and learn what you should do to ensure a pleasant experience for your trade show exhibit visitors.
Boring Trade Show Booths
Whether you go with table top displays or pop up displays at your trade show exhibit, you need to consider whether the layout and design of your exhibit appeal to people. On one hand, gaudy colors and over-the-top displays can be seen as unattractive and unprofessional. On the other hand, too little color or drab styling can be seen as boring or old. Both of these styles can turn off potential visitors, so go for a well-designed color scheme and use fonts and logos that are professionally designed, contemporary, and upbeat.
If your trade show booth is not manned at all times, visitors will have no way of getting the information they desire about your company. Even if someone steps away for just a minute or two, that is all it takes for a potential customer to keep walking by and never come back. Make sure there is always someone available at your trade show exhibit to greet visitors, hand out promotional literature, and respond to comments and questions.
Chatty Employees Who Ignore Guests
You can have the best table top display in the convention hall and still not get any guests to stop by your booth if your staff members all have their backs turned to guests or are chatting amongst themselves and ignoring what is happening at the event. Make sure employees are facing out to the aisles and greeting guests warmly with a handshake or smile as they approach the vendor table. Visitors should not have to make the first move as employees should be welcoming them as they near the trade show exhibit.
Lack Of Information
Another thing that turns guests off is approaching table top displays and other exhibits only to find that they can't get the information they want or need. Whether it's an employee that doesn't know enough about the business or the absence of informational literature, customers tend to gravitate towards businesses that make conducting business with them easier. Think of all of the things a potential customer might ask about your company and put it in your brochures or on an FAQ flyer. Don't forget to have new or seasonal staff members work alongside a veteran employee in case there are questions they can't answer.
By avoiding all of these scenarios, you can ensure your next exhibit is an overwhelming success. At each show, take notes of the things you do that work the best and implement them at future shows. Conversely, change any concepts or ideas that do not go over very well.
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ABOUT THE AUTHOR
Chris Harmen is a writer for Skyline, top providers of Caribbean trade show exhibitindustry, Skylineisconstantly helping businesses attract new clients.