Trade Show Displays for the Beauty Industry: Turning a Conventional Display into a Makeover Station
The health and beauty industry relies on a hands-on approach to generate sales, so why not apply the same method to your next trade show display? Turning an average trade show display into a miniature makeover station allows health and beauty professionals to reach out to more customers, showcasing their products in a way that really catches the attention of potential customers.
Virtually every trade show display is equipped with promotional giveaways and brochures. While these marketing tactics work just fine for some companies, the health and beauty industry operates bit differently. For an industry in which seeing is believing, prospective customers need to see real results from a product before they become loyal customers.
The Plan: Turn Your Trade Show Display Into A Makeover Station
One way to step-up your company's trade show display is to incorporate a work station, complete with a small counter and stools where prospective customers can consult with professionals for mini consultations and makeovers. The goal is to showcase not only your products, but the wonderful results people will see after having used them.
Creating a space that is large enough to work directly with people while still staying within the confines of your rented space doesn't have to be tricky. Having an organized system that includes adequate space for all of your merchandise, along with enough room for two or more of your partners to move freely while tending to customers, should be more than enough to create a small makeover station.
The Design: Vivid Images And Demonstrations To Catch Customer Attention
Since industry expos are a place for browsing, people generally spend less than a few minutes at each station they visit. Successful trade show displays rely upon a quick visual impact. For a trade show display that is geared towards selling products such as makeup, skin cream and a variety of other beauty and wellness products, it is imperative to use images showing the results of your products, not just your company's logo.
One way to visually stimulate the crowd is with the use of pop-up panels. These curved panels can be placed as a backdrop behind your beauty counter, displaying images that attest to your product's success. Another very common and highly effective method of showcasing stunning graphics is to incorporate banner stands with your trade show display. Banner stands can display rotating graphics, so trade show vendors aren't limited to displaying just one image. This is a great way to provide 'before and after' shots so that people can see the results of your products, thus prompting them to try them for themselves. If changing screen shots still won't suffice, monitor-mounted displays can work wonders for a vendor who wishes to showcase different products and demonstrations simultaneously.
The Results: Reaching Out To More Customers Using A Hands-On Approach
By taking a conventional trade show display and turning it into a fully functioning work station, your company has now reached-out to more clients than a competitor that is merely handing out samples and brochures. Taking the time to consult with individuals shows them that your company is dedicated to the work it does and believes in the products it creates and sells. This allows potential clients and customers to experience your products and see the results firsthand.
In conclusion, always come prepared with miniature sample products that are outfitted with your company's information. While virtually everyone loves free merchandise, potential customers will appreciate having a sample of the very product that you used in your demonstration with them. If your product is as successful as you believe it is, giving your customer something to remember you by can go a long way when it comes to future sales.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Skyline New York specializes in creating stunning trade show displays in New York. If you're looking to make an impact with your next trade show display in New York, visit Skyline New York's website for inspiration on how to make your exhibit stand out from the New York trade show display competition.