Trade Show Exhibits And Viral Videos: Tips For Marketing Your Independent Film

An independent film typically doesn't have a large budget, making marketing a challenge. Many bands have found success using an unlikely combination: the tried and true use of trade show exhibits and pop up displays combined with the innovative addition of online marketing and viral video. Learn how you can use this tactic to advance your independent film.

Recent independent films have seen more success than ever before, winning international acclaim and some of the highest honors in the industry. The popularity of these pictures stems from their excellent quality. However, it takes more than that to make movies hits: it takes good marketing on a tight budget. Many of today's successful indie films have used an unlikely combination to get the word out about their film without spending too much. By combining the internet with low cost trade show exhibits presented at carefully selected events, filmmakers get the best bang for their buck.

Why Internet Marketing

In the eyes of many professionals, viral video was made for indie films. Indeed, many filmmakers will send their work directly via the internet, not charging anything for it. Viral video is incredibly successful in almost every situation; all that is needed is to have something interesting enough that people will pause to look at it, and think to send it along. Any good independent film will be able to meet this criteria. Once a film actually becomes viral, it will spread on its own, without any effort at all from you.

The best element of web marketing is that most of it is completely free. You can post a video on video sharing sites for no charge, allowing users to share it amongst themselves for free. No matter how tight your budget is, you can always afford this type of promotion.

Using Trade Show Exhibits

Pairing a trade show booth with internet marketing may seem like a strange combination, but in fact the two complement one another very well. The internet captures younger viewers, but won't catch those who might enjoy your film but don't go online very often. A well-designed trade show booth catches this group perfectly, while also giving you an official way to promote your film to any members of the press that might be interested. Pop up displays are great to have in the background during any interviews. Trade show exhibits also make it easy to track down your film in the midst of a large convention. The best way to ensure success with your pop up displays is to carefully choose where you set them up. If money is tight, pick your conventions with care. Look for ones with high media coverage, and ones that have a competitive element to them. From there, it's a question of presenting both your trade show exhibits and your film in the best light possible.

Always make sure that your pop up displays focus on your film, but keep them as promotional or relaxed as you like. If possible, arrange for a screening of your film, and have something installed in the trade show booth itself that can show your trailer. By combining trade show booths and viral video, you get the best of both worlds, and ultimately see the greatest success with your film.

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