Chris Harmen

Trends In Trade Show Booth Design Ideas

Trade show displays need to be compelling and informative to catch the eye. In today's quickly evolving trade show environment, forward-thinking booth design ideas can turn your otherwise mundane display into an innovative design guaranteed to generate lots of traffic.

For years, competing trade show displays have been vying for the interest of visitors at conventions. Over time, certain tried and true formulas have proved successful, but with a tough economy and a yearly increase in competition, companies can't afford to get stuck in a rut with their trade show display designs. There are new trends in conference marketing that can help you stay at the front of the pack.

Investing In Flexible Display Concepts

Traditional in-line or tabletop displays are inexpensive, but they often lack pizzazz. The same could be said of many larger, more complex display designs in the past, but manufacturers have heeded the requests of a multitude of buyers and are now producing displays in all shapes and sizes that are fluid in their trade show display designs.

Being able to switch out old banners for new ones on your banner stands or rearrange the configuration of the islands lets your business create the ideal arrangement at every show. Use the floor plan one way when you have a space in the middle of an aisle, then reconfigure it for improved traffic flow if you have a corner spot at your next conference. Occasionally switching out banners or tabletop displays also lets your tailor the information and graphics to specific audiences.

Moving Beyond Color With Your Booth Design Ideas

The right colors are crucial if you want to entice customers or potential leads into your booth space, but it can be difficult when there are dozens or even hundreds of other exhibitors competing for visitors. Conventional wisdom says that bright, bold colors and graphics attract the eye, but what if your company logo and branding are done in neutral colors or pastels? Rather than muddying the waters, you may want to stick with booth design ideas that use other elements to attract customers.

Texture and materials can be added to trade show displays to increase their appeal. Keep in mind the image you want to convey and work from there. Metallics such as copper, chrome, gold and silver reflect light and draw the eye even from a distance. Choose the appropriate metallic to convey your message. Exposed chrome looks modern and sleek, while touches of gold are more traditional and add an element of luxury to your trade show displays. Textures are also becoming popular in today's trade show display designs. Diamond cut steel or aluminum create the perfect backdrop for an industrial product, while drapes of velvet or silk are warm and elegant.

Entice With Relaxation

Having cookies, chips, coffee or other treats at trade show displays is a time-honored tradition, but if you're offering the same food and beverages as everyone else, new booth design ideas will only take you so far. Offer something a bit more unusual. Having a massage chair and professional massage therapist on hand takes up a surprisingly small amount of space, and visitors will flock to your trade show displays for a ten minute neck and shoulder massage. You'll be remembered as the company that eased away their tension, and that's good for your business no matter what your product or service is. Foot reflexology and shoe shines are also popular options to enhance your booth design ideas.

Take Advantage Of Technology

Trade show displays can't afford to be static in today's technologically advanced marketplace. Adding movement and a dynamic element can be as simple as using televisions to broadcast an endless loop demonstrating your product or service. Movement and video catch the eye and will draw visitors in to learn more. Computers can offer a quick, individualized assessment of customers' needs or give them the opportunity to quickly sign up for more information. A hands-on task such as filling out a simple, online form turns trade show displays into reliable lead generators. Visitors will walk away with the feeling they've actually accomplished something at your booth.

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