Using Raffles To Enhance Your Trade Show Booths

Giveaways at your trade show booths are a great way to attract attention and capture sales leads. Follow these tips to make the most out of giveaways at your next trade show stand.

Trade show booths have to fight for attention from every angle. There's loud music, trade show exhibits around every corner and countless other attractions. Unless a client is specifically looking for your display, it can be easy to miss. To help attract attention and increase your company's bottom line, think about hosting a giveaway at your trade show stand.

Plan A Trade Show Stand Giveaway That People Want

Event attendees are deluged from all sides with pens, pencils, notepads, printed plastic bags and more. If you're planning on giving away a trinket to every attendee who comes by your trade show stand, consider something a bit more substantial. A coffee mug with your logo, phone number and website can be a great promotional item since nearly everyone drinks coffee or tea or uses a coffee mug to hold pens and pencils on their desks. If you shop around a little, you'll be able to find mugs or other unique promotional materials at a great price.

Consider Giving Away More Than One Prize

Don't limit yourself to giving away just one simple promotional item. If you plan a giveaway, you'll be able to capture sales leads and attract more people to your trade show stand. Prizes can be as large or as small as you'd like, but make sure to have a prize that people will be interested in. Some companies think they need to give away a large amount of cash, a big screen television or another oversized prize, but it can be as simple as one of your products. If you have a consulting service, consider giving away free hours of consulting time. Giving away a product or even your time can help create a lifetime customer with minimal cost.

Some attendees won't enter a giveaway if there's only one prize to be won. To combat this, consider offering a grand prize and three or four smaller prizes. You'll increase the opportunity attendees have to win, which can naturally increase your sales leads. Just make sure to create an entry form that collects the information you need to make sales calls, such as name, company, email address, phone number and the type of industry they're in.

Qualify Leads Before Someone Enters

To make cold calling easier after your event, consider printing raffle entry or lead cards in different colors to separate the really hot leads from the lukewarm ones. If you hand people a special entry form after spending just a few minutes talking about their needs, you'll be able to focus on making sales calls to people most likely to become clients when you're back in the office, and the attendees will never know about your system.

With these tips, you'll be able to easily attract attention and capture sales leads at your trade show exhibits. The hard part will be sifting through them all and making sure you have the time to call each one after the exhibit.

Article Tags: Romot Onal

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