Using Trade Show Island Booths To Control Exhibit Traffic Flow
Once you catch the interest of your visitors, you need to help them see what your portable trade show displays are all about without overwhelming them. Learn how trade show island booths can make a big difference in the flow of any space.
It's hard to direct the focus of every visitor. No matter how carefully you hone your message and how deliberately you organize photos and text, you can't control every detail of your visitor's experience. It is difficult to guide them through a coherent presentation with images alone, and vital information can fall through the cracks.
Instead of relying upon your basic display to direct your visitors, you can consider using trade show island booths for a more dramatic and effective directing force. These trade show display rental units are commonly considered when more exhibit space is needed, but few companies recognize and utilize them as crowd control.
Understanding Trade Show Island Booths
Trade show island booths are simple structures which are freestanding and made to be approached from all sides. They can be small, like a podium unit, or larger table-style exhibits. They come in many different sizes and shapes, and usually feature rounded corners to ensure that no visitors accidentally hurt themselves by bumping into a corner.
Virtually every other detail about this type of unit will vary depending on your needs. The first concern is space. If you are in particularly tight quarters, a circular unit with a small diameter is recommended. However, larger areas can tolerate larger portable trade show displays inside of them, and you may want to adjust accordingly. Alternatively, you could simply use more small trade show display rental units if you're not keen on one large space. Your optimal choice will be determined by the product you're displaying and the atmosphere and crowd you expect at the actual convention.
Layout Questions To Consider
The fundamental purpose of every exhibit is to promote the good or service that your company offers. Although the goal is simple, achieving it isn't always so straightforward. The first thing to decide is the actual placement of booth 'walls'. These walls carry the bulk of your message through graphics and text. Once that design is finalized, you can figure out the basics of traffic flow within the booth.
To start organizing traffic, you should first determine where you want the focus to be. Is there one particular section of your portable trade show displays which deserves more attention? If you have a demonstration area, for example, you may want to encourage visitors to congregate around there. Once you determine your focus, you can create a design that will naturally drive traffic toward it.
Guide Your Visitors Without Making Them Feel Stifled
Successful trade show island booths act as a barrier to traffic, creating a divider effect and forcing people to walk around them. Because they can part the sea of visitors, they're a great way to direct people. The most difficult aspect of using this exhibit style is creating the right balance between guidance and restriction. You don't want people feeling constrained and forced along a certain path. To guide without forcing, use trade show display rental booths to outline a suggested path. Leave plenty of room for people to walk your chosen path, and make sure that there is great content to keep them attentive along the way. With proper planning and strong content, people won't even know that they're following the path you laid out - they'll just be impressed by your excellent and organized presentation.
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ABOUT THE AUTHOR
Chris Harmen writes for Skyline, the leading trade show display rental and design company in North America. From small portable trade show displays to highly customized booths, Skyline has your company covered.