Want To Ensure Your Trade Show Displays Stand Out In The Crowd? Keep These Key Trade Show Booth Tips
Trade show displays prove an excellent marketing resource for businesses looking to compel, inform and engage with masses of potential clientele. Understanding a few trade show booth tips can help sharpen and focus a business' overall promotional message.
Tips For Planning Your Trade Show Booth
While it's no secret that simply setting up a trade show stand can help a business get noticed, it's not enough to ensure that passersby will give your exhibit a second look or even stop in for a conversation about what your organization does. Many companies without a streamlined exhibit appearance plan fall victim to the "We have everyone's attention! Now what?!" mentality. To ensure your company effectively explores, leverages and maximizes all the attention it garners at a trade show display, keep the following tips in mind throughout the planning process and the event itself.
Keep It Simple: This is perhaps the most critical factor to keep in mind when strategizing your trade show displays. It's crucial to keep tools and tactics streamlined and simple to ensure that your company doesn't over orchestrate and overwhelm event attendees.
Brand Appearance: Exhibit visuals, marketing collateral and giveaways should all showcase one uniform brand message, color scheme and tagline. Disjointed missives can make both the exhibit and the team members milling about seem unprepared and unorganized.
Be Bold: No one is going to notice a meek banner stand or signage. Customized banners and signs with big bright fonts in the company's color schemes prove an excellent way for an organization to catch the eye of the wandering crowd and stand apart from the competition. If you're current signage isn't quite up to snuff, partner with a reputable banner stand provider who can incorporate your current logo and brand into a finished product guaranteed to get your business noticed.
Sales Consistency: Chances are, your business will have various staff members representing your organization throughout the event. Prep your team in advance to guarantee that everyone is on the same page with company pitch, features and benefits to prevent mixed messaging at the event. You don't want to confuse or irritate potential clients by saying two different things.
Benefits Over Features: Rather than using your exhibit to give the litany of features your products offer, focus on offering attendees a few key bullet points on the benefits your company's clients will enjoy.
Lighting: Work with a reputable exhibit designer for customized lighting throughout your exhibit to showcase products, benefits and other key messages for optimal marketing impact. If mood lighting is appropriate for your product or business, set the stage for attendees.
Audio/Visual Presentations: Streaming an audio/visual presentation throughout the event is an excellent way to grab attendees' attention and entice them to find out more about your business.
Keep It Clean: Marketing conventions can prove a breeding ground for untidiness and mess. Never allow your organization's trade show display to accumulate clutter or appear unorganized - it's an invitation for potential clients to flee as fast as they possibly can.
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ABOUT THE AUTHOR
Skyline Event Services designs customized, innovative trade show displays in Toledo. From minor updates to existing trade show booths in Toledo to completely original designs for Toledo trade show stands Skyline truly does it all. Check out the company's website to learn more about how Skyline can help your business stand out in a crowd!