Web Site Promotion Internet Marketing - 3 Reasons to Setup a Blog For Your Local Business
Learn what you need to know about Web Site Promotion Internet Marketing and see if it is right for you at this time. Find out more about Web Site Promotion Internet Marketing and enjoy the article.
1.) Search Engine Friendly - Back in 2002, the Blog URL's used to be very unfriendly to the search engines. Your URL syntax for example would usually have the entire date of the post within the URL, as well as no file extension on the end. Search Engines would pick these up, but they are not as favorable as the pages you can create now. For example, all you would have to do is to install the All In One SEO Plugin, and you can create pages with html extensions and without dates, so each post comes right from your root domain.
2.) Better Sitemaps - There is a Wordpress Plugin now called Google XML Sitemaps, that will make sure the Search Engines spider all of your pages in a short amount of time. This plugin is also free, and only takes about 3 minutes to completely setup. The main thing you need to consider when setting up a blog is to write a few posts per week on it. Make sure you don't pull other peoples content or it won't have the value as writing the post yourself. Google loves unique content so take the time to write these yourself.
3.) Internal Links - One of the biggest benefits of setting up your own blog on your website domain, is the fact that you can use certain keywords you are trying to rank for to point to your main site within the content of your blog. This concept is known as Internal Linking. For example if you were trying to rank for San Diego Attorney, you would create a post with this keyword in it, then use this keyword as Anchor Text pointing to your main index page. Google would count this as one link.
As your blog grows, you can do this over and over, linking 1-2 times with each post. A word of caution though is you don't wanna over do this or Google will catch on. Also you want to use Anchor Text on similar keywords that are relevant such as San Diego Attornies, or San Diego Attorney Online. You want to "mix up" your Anchor Text so Google doesn't think you're just trying to go for one keyword.
Over time you can build hundreds of links just by doing this and being consistent on your posts. Always offer quality content on your blogs that customers would enjoy even if they weren't going to take advantage of your services right away. This way you are employing attraction marketing into the mix as well.
There are actually quite a few more reasons Blogs are totally necessary to use as a Web Site Promotion Internet Marketing method for Small Businesses Online, and we'll be happy to personally discuss them with you for free. Best of luck my friend!
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ABOUT THE AUTHOR
Brian Garvin & Jeff West have been Small Business Internet Marketing Consultants since 1998 and are Internationally recognized. They offer professional assistance to Small and Medium Online Businesses. Visit their website and get free Web Site Promotion Internet Marketing at http://www.rank911.com.