What Exhibitors And Staffers Of Trade Show Booths Can Do To Improve Their Performance

Staffers of trade show booths should be highly knowledgeable about the company’s products and how they work, be sure to watch their body language, and naturally use attendees’ names whenever possible.

At trade show exhibits, it is important for exhibitors and booth staffers to give off a welcoming, friendly, professional image. It is crucial for those who are representing the company to be completely knowledgeable about the products and services being offered, send off the right signals with their body language, and try to use the attendees’ names. Adopting such habits will improve the performance of trade show exhibits’ staffers and translate into a more successful event.

Knowledge Is Power

Exhibitors should, of course, be well versed in whatever services or products their company is offering. This should go beyond the basics. To properly prepare for any questions that attendees at trade show booths might ask, team leaders, managers, or heads of the event staff should consider quizzing the team before the opening. Make sure the booth staffers know the answers to basic questions about the features and benefits of the products and can also answer more obscure questions about the history of the company or how eco friendly the manufacturing process is. Another important aspect to go over is product demonstration. Spend time educating the team members about how to properly operate and demonstrate each product so they won’t have to spend time learning how on the day of the event.

Also, booth staff should be highly educated about the goals of participating in trade show exhibits. Are you an established company looking to maintain and reinforce existing professional relationships, or is your business just starting out and launching a new product? A staff that is aware of the company’s goals will be more likely to succeed at filling said goals.

Watch Body Language

Booth staff should be reminded of the proper ways to stand and display oneself at trade show booths. Team leaders might make a game out of it by taking pictures of 'bad' body language at previous events and having the staff identify the problems. Slouching, crossing the arms, and putting hands in the pockets all send off negative signals to visitors at trade show booths. Make sure to remind staff about not eating while in the exhibit and to refrain from chatting with each other. It is also important to emphasize the importance of smiling and maintaining eye contact with booth attendees.

Play The Name Game

Time and time again, research has shown that people respond positively to hearing their own name. It makes people feel more important and that they are receiving an individually tailored message. Staffers at trade show exhibits should practice naturally using people’s names in conversation. Have team members practice with each other using other people’s names. Doing this will help exhibitors use visitors’ names more naturally in conversation, which can translate into more sales.

Knowing the company’s products and goals inside and out, being aware of body language, and using attendees’ names when in conversation will all make booth staffers better at their job of manning trade show exhibits.

Article Tags: Trade Show Booths, Trade Show Exhibits, Trade Show, Show Booths, Booth Staffers, Staff Should, Show Exhibits

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