What To Consider When Designing Trade Show Displays
Finding the best trade show displays for a company can be difficult. Factors that should be considered include budget, goals, messaging and ownership. Trade show exhibits professionals can assist in deciding on the best booth design.
Budgeting For Trade Show Displays
The most important thing to understand when deciding on a design is how much money is available for the overall show. There is great money saving tips that are available to stretch budget dollars. One example would be to use fewer free giveaways and focus promotions on true potential clients. Additionally, there are multiple options for trade show displays. Another factor that can significantly increase the cost of exhibiting is the cost of shipping the booth. If a company travels from location to location exhibiting, they will want to consider portable displays or rental options.
Understand What The End Goal Is
A flashy booth will be great for drawing attention; however, if it does not convert then it is just a waste of valuable dollars. After knowing the budget, a company needs to consider what their goals are for the event. Is the company trying to reach higher volumes of people or just a subset of the attendees? Knowing the target audience will help a company develop a display to fit the need.
Best Medium To Convey Message
The next thing to consider when designing trade show displays is what medium is best for sharing the messaging. Some companies develop lavish video productions only to get to the venue and find out that the lighting has washed out the video. A company must know their location as well as the materials they have on hand. Event professionals can assist companies in identifying effective event marketing strategies. Some providers even give best practices for display designs.
Buying Or Renting Trade Show Exhibits
Many instantly think that buying will save money in the long-run. However, when factoring in all the additional expenses that are involved with buying the decision really depends on the situation. Those that primarily exhibit in one city targeting a more local business market can find more savings through buying. However they must keep in mind the added cost, if repairs are needed in the future. Exhibitors that travel all over the country or world would be best served by renting. With the added shipping costs and repairs that are even more likely with travel, renting frees up the responsibility for the equipment. Some exhibition houses provide locations in all the major event locations, and can provide seamless transfer for their clients.
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ABOUT THE AUTHOR
Chris Harmen writes for Tradetec Skyline. Tradetec Skyline is the leading Chicago trade show displays provider. Their vast experience with Chicago trade show displays enables them to provide great tips for making the most of an event.