There are many similarities between writing articles to promote your business and writing a media release to earn free publicity. But before sitting down to write either keep in mind the differences.
Yes, there are many differences between writing articles to promote your business and writing a media release to garner free publicity. And it may seem obvious, but sometimes I just have to say it…the main difference is “audience.” And of course, what follows is audience expectations.
But let’s start with the 7 similarities between writing an article and writing a media release.
Now here are the differences that you must keep in mind when you sit down to write.
Media Releases:
Non Fiction Articles to Boost Your Business:
And never forget, when sending a media release or an article, to include your contact information. Your name, telephone number, email address, URL, etc. When sending an article, make sure you always include a brief bio that will drive traffic back to your Web site. After all, either way you’re writing to boost your business.
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