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Why Baidu SEM is Important for Online Marketing?

Baidu, the most prominent search engine in China, has a huge number of users in the country as it is considered as the Chinese Google. Search Engine Optimization is essential to succeed in online business. Before venturing into the Chinese marketplace, it is important to know a few facts about Baidu SEM.

More than 802 million people in China are active internet users with a large share of the population using search engines to conduct researches on products and services. Most of the research is done on Baidu, which dominates the search engine space in China. The significance of Search Engine Optimization can seldom be undermined while marketing your business in China. Baidu has a large market share, and most of the revenue is obtained through mobile marketing techniques. This solely explains the importance of the Baidu SEM strategy for your online business in China.

Importance of Baidu SEM

Baidu, the search engine in the Chinese language, is the perfect media to reach out to your target audience while undertaking an online business in China. Initiating a business in China is no mean feat, as it requires time, effort, and SEM strategies to achieve your business goal. Leveraging the Baidu SEM strategy is among the easiest ways to gain online visibility and reach out to the target audience in the country.

Wider exposure

With wide coverage of internet users, Baidu is the best platform to advertise products and services in China as it reaches the maximum number of potential and prospective customers in a short span of time. A large share of the population search information pertaining to products and services on Baidu first before deciding to purchase it. This explains why marketing on Baidu is beneficial for online businesses in China. Apart from being beneficial, it is the only viable method to market products and services and gain online visibility in the Chinese markets.


Advertising on Baidu is cost-effective compared to other marketing strategies. Baidu's marketing tools are precise and target-oriented. It delivers results quickly and efficiently which is reason enough to leverage search engine marketing techniques on Baidu. It, therefore, helps to increase website traffic and thereby improve sales and profit. Although this search engine is similar to Google, there are some significant differences between the two. Baidu offers a range of advertising products, which are customer-oriented, along with new types of ads to target potential customers.

Builds brand awareness

A higher search engine ranking on Baidu increases lead generation and improves brand visibility. It helps to drive high-quality traffic to your website thereby optimizing your online business site. The Chinese marketplace is quite different from the world as these search engines operate in the local language. Therefore, businesses that want to market their products in China must understand the functions of search engines like Baidu to achieve success. New business ventures must optimize their websites on Baidu to gain maximum exposure and brand visibility; otherwiseArticle Search, their products might never reach potential customers.

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Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit

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