Online, we have all come to respect the power of "FREE". Youknow it is much harder to convince someone to buy ... and services than it is to convince them to ... free gift. A report is
Online, we have all come to respect the power of "FREE". You know it is much harder to convince someone to buy your products and services than it is to convince them to accept your free gift. A report is a "free gift" that will help you rake in names and addresses, qualify the names and addresses as belonging to people interested in your products and services, and even SELL your product!
Rake in the Names!
People who spend any amount of time online are being buried in email newsletters. They receive too many "volume #243"s and "issue #652"s to read them all. Even if you offer quality content and manage to get thousands of subscribers, most of them will likely never read a single issue. They may even forget they subscribed before they receive your first issue!
Free reports cut through the clutter by offering valuable content readers only have to commit to reading once. It can be sent IMMEDIATELY by autoresponder, so the people who request it will see it in their "in" box while they still remember to look for it.
Ideally, your free report will offer information of immediate use to your prospective clients. They will be so excited about this information, that they will be willing to give you far more information about themselves than they would for an email newsletter. Then they will ALL read it.
Qualify Your Prospects
Your free report MUST be on a topic of interest to your potential clients and only your potential clients. This assures that the names you have collected by offering your free report are potential clients and not just any Joe off the street.
If you offered a free beanie baby, lots of people would take you up on it, but only a few would really be interested in your products and services. If you are a tax preparer, you'll have better luck with "10 Incentive Stock Option Mistakes That Can Cost You $200,000 Or More!".
SELL Your Product!
This is the most important part of a free report. It must contain information valuable to your prospective clients, but it must also contain a pitch for your products and services. It must explain why your readers can not afford to pass up the opportunity you are giving them.
Some people will call you right after they read your free report (if it is compelling enough). It is still important to follow up. Repeat your offer. Remind them of the deadline. Send them at least two follow-up letters or email messages.
NEVER delete a name unless someone asks you to. Even after your follow-up sequence has ended, continue to send your prospects new offers for your products and services.
For more information on how to effectively follow up with your prospects, visit http://www.busymarketing.com/followup.shtml
This is the best part of offering a free report. It can be completely automated. Using a follow up autoresponder, like http://www.getresponse.com and those reviewed on my website at http://www.busymarketing.com/aweber.shtml , you can have your free report AND follow up messages sent whenever someone fills out the form on your website or sends an email to your autoresponder.
You won't have to write a new article, and you can continue to use the same free report and follow up letters as long as they remain accurate and effective. All you have to do is promote it. I offer plenty of ideas on how to do that at http://www.busymarketing.com/marketing.shtml and add more through this newsletter almost every day!
Dawn Gray can drive more traffic to your website. For other articles on website promotion, visit her website at http://www.busymarketing.com or send a blank email to mailto:firstname.lastname@example.org to subscribe to her free email newsletter and get a FREE Search Engine Tips Screensaver. Busy Marketing email@example.com