Laguna Beach Wedding Photographer Offers Two Suggestions for Increasing Profits
In this article, a Laguna Beach wedding photographer looks at ways in which photographers can compete in this competitive industry.
At all times the photography industry is a competitive one. It is particularly so during an economic downturn. In order to make a living, a photography business owner must, in addition to having an artistic vision, keep his eye focused on the bottom line. This article offers suggestions on how a photographer can make a living in this competitive environment.
First, perform a cost-benefit analysis before purchasing any new equipment. In general, photographers are an artistic bunch. They naturally tend to want to turn their works of art into perfection. Thus when business is not going well, many photographers automatically think they simply need new lenses, a new computer, new software, or an upgraded camera. While product improvement is sometimes the answer, more often than not, the answer for the woes of a professional photographer with an adequate product is not a better product but more effective marketing.
Second, do all in your power to make sure current clients stay with you. The normal rules of business will apply. You need to provide a quality service at a reasonable price. Most photographers do this well. However a photographer also needs to stay in contact with his clients.
An email newsletter is an effective way to accomplish this goal. In addition, a photographer should have a presence on social networking sites such as Facebook. Each time a photographer finishes a editing a clients session, he should request to become a friend of his clients so he can post a couple of his best pictures to his client’s Facebook account. Once he has been tagged as a friend each time the photographer posts another picture it will appear on his friends ‘wall’. This will keep the photographer up and center on the minds of past clients. When the clients next have a need or know someone in need of a photographer, they will remember all of those Facebook postings.
During tough economic times it can be a challenge to eke out a profit in the photography industry. However by making decisions based on a cost-benefit analysis and staying in contact with current clients a photographer can not only survive but thrive.
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ABOUT THE AUTHOR
They serve clients in San Diego, Las Angeles, and Riverside Counties. In Orange County, they serve Newport Beach, Laguna Beach, Irvine, Laguna Beach and Costa Mesa.
Vanessa teaches Laguna Portrait Photographers technique and business strategy.