OC Wedding Photographer Shares the Case for In-house Printing
The purpose of this article is to give professional photographers some ideas on how printing silks can be beneficial to them and their business. Many Orange County photographers are reluctant to beg...
The purpose of this article is to give professional photographers some ideas on how printing silks can be beneficial to them and their business.
Many Orange County photographers are reluctant to begin printing in house. However there are benefits to those who do.
One of the major benefits is that you have complete control over your work. Most professional photographers have sent an image to a lab and when it came back had the thought Ė well itís not exactly what I had in mind but itís good enough Ė Iíll go with it.
Another major benefit is the instant feedback on any image. Printing your own images will allow you to see the image printed at time the passion for the image is strong. Waiting a couple of weeks for your image is enough time for context and passion for the image to fade. †In addition, if the print does not come out exactly as you like it, you can quickly adjust and print it again.
While most of the time in-house printing is more expensive than outsourcing the printing, there are times when it turns out to be less expensive. One example is when you only need a short run i.e. - 30 brochures to advertise for an event. If you outsource it, it is likely you will be required to purchase a minimum set of 500. In this instance it would be less expensive to print your own.
Another major benefit to printing your own images is the respect your will receive from your clients and potential clients. You can gain a leg up over the competition by sharing that you control the artistic process from the shooting of the image all the way to the sewing the bindings on your albums. Your potential clients will be impressed that the quality and continuity of the product remains in your control from beginning to end.
In summary, there are a number of advantages to a photographer having the skill set and equipment to print in-house. However, there are a few conditions where this makes the most sense. First, in-house printing makes the most sense when targeting a high end client. In-house printing can increase the quality of images for the reasons given above, but it can also increase cost and take up the time of the photographer or other creative staff. You clients base should be the type that can appreciate the increase in quality and be willing and able to pay for the increase in quality.
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ABOUT THE AUTHOR
†Vanessa and Steve are OC Wedding Photographers who specializes in wedding, event, pet, family and senior photography. They have an extensive photographer's knowledge of many wedding locations in Temecula, Newport Beach, Huntingtong Beach, Irvine, Laguna Beach and San Diego.