OC Wedding Photographer Suggests Carefully Planning Growth Path

May 1
11:56

2009

Stephen Honda

Stephen Honda

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Photographers generally are in the business because they love what they do. At the same time however it is important that the business be profitable.

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Because a photography business has the duel purpose of creating an Avenue for artistic expression as well as the method for producing income,OC Wedding Photographer Suggests Carefully Planning Growth Path  Articles a photographer should plan the growth of his business carefully to ensure that these two objectives are met to his satisfaction.

There are a number of ways in which a photographer can grow. Each path has a different balancing of the above objectives. This article looks at the likely result of pursuing several different paths.

  1. Photographers can successfully increase income by focusing attention on building up her a reputation. A better reputation in the community will allow a photographer to charge higher prices and obtain more jobs at those higher prices. It also allows increases a photographer’s ability to market products to other photographers. For those who absolutely have a passion for photography and want to be fully engaged in the technical and artistic side of a photography business, this route is a good option.
  1. A photographer can also build up her business by paying less attention to her reputation than the first option requires and focusing more on marketing and increasing the number of photo shoots she completes each year. This method stresses volume more than a constant cutting edge artistic emphasis. The photographers who likely will feel most comfortable in this model are those love the business aspects of a photography business. This direction will likely require that a photographer hire others and work through others. This leveraging of work through others also has the potential to make more money for the photographer. The owner of this type of business will likely be doing less actual shooting than in the previous method and more marketing, managing, and analyzing of financials.
  1. The third option is a varied combination of the first two options. Indeed the first two options are not absolute. Photographers who follow the first path will have to focus some on running a business and photographers who follow option 2 will still need to build up their reputation. The first two options demonstrate general directions in how a photographer can increase their earning power. However there are a myriad of options between the option one and option two extremes.

A photographer who is seeking to expand her business should think these issues through carefully and proceeds in a manner that will best suit her personality.     

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