Stephen Honda

Wedding Photographers Who Use the Insight Tool can Better Market

To succeed at wedding photography, a photographer needs to be effective at marketing. The industry is competitive since the barriers to entry are few.

Using the Google Insight tool is one way a photographer can more effectively use his advertising resources.

Google Insight is technically still in its Beta form. Already, however it has proved to be extremely useful for marketing a photography business.

Google Insight allows a user to analyze search data. For example a photographer can search to see what area of the state has the most interest, based on Google searches, in wedding photography. I can tell a business owner which weeks of the year have the most searches for key words “wedding photographer.”

This information is extremely useful. A photographer can make sure his search engine optimization efforts are focused on the city with the most interest in the type of work that he does. In addition, he may decide to run a special for a free engagement session or purchase additional online ads during a week of the year when the “wedding photographer” term is in high demand. Similarly, he can see when people begin searching for a photographer for the purpose of getting Christmas cards, Mother Day gifts, or Easter pictures.

The tool also allows a photographer to see trends and plan his long time strategy around those trends. For example, a photographer could check a particular area to see if the interest in newborn photography is growing or shrinking year over year in his local market. If it is growing, that might encourage him to expand his business in that direction; if it is shrinking he may need to think of other ways of expanding his business.

In today’s world of instant communication and constant change, it is import for a photographer to implement in touch with his customers. He needs to be able to gauge when, where and how much his services are in demand. Once he has this information he needs to act nimbly to respond to these desires. Google’s Insight tool, used correctly, can give aid him in obtaining these skills.

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