Important: How Leadership And Expertise Can Attract More Business Partners And Customers

Sep 2
20:34

2006

Mick Lolekonda

Mick Lolekonda

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Savvy Internet marketer and Success coach Mick Lolekonda shares the two things contributing to better business partners and customer attraction, and success as a home business owner in the network marketing industry.

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The biggest challenge for network marketers is to get people to join them in business or customer to buy from them. Before addressing solutions to this issue,Important: How Leadership And Expertise Can Attract More Business Partners And Customers Articles let’s start with the reason why it’s a challenge.

Online, you are a stranger. A stranger. With that in mind, why should people do business with you? If you have to remember one thing that will increase your pocket book, it’s this. People do business with those, in this case you, they get to know, like, and trust. So how to attract business partners, and or consumers?

First determine what people are looking for.  Most income opportunity seekers in network marketing are looking for leaders they believe “walk the walk and talk the talk”. Leaders they believe are savvy, experts and can help them get what they want. Which is to make money, good money, and maybe great money.

You may be wondering, “well, I’m not an expert, I’m not a leader” especially if you’re new to this industry. One word for you: Perceptive value. In the direct selling industry the term “Branding” is often used, which is the process of creating an image. The most famous brands do it all the time. Some create images of durability, power, uniqueness, etc... You should do the same with yourself. Your image will be of expertise, and leadership. As you decide to enter the network marketing industry, branding yourself as a leader in order to attract business partners is crucial.

One way to do it is through self-promotion. Having a personal page you can send people to containing your biography and facts that’ll have people want to do business with you. You also want to appear to be, and be an expert to your prospects’ eyes. For that purpose, you can write articles or press-releases relating to your line of business and publish them. If you’re putting in doubt your writing skills and you’re thinking: “I’m not an expert, I can’t write”, not to worry, you’re not alone. You can always find articles in home business section on the Internet and draw inspiration from them. Whatever you do, don’t plagiarize somebody else’s work. You’ll also find that this is a task that you can delegate to others. There are companies out there that can write articles for you for minimal fees.

You’ll see that after you publish enough articles on the Internet, people will contact you because they believe you may have something they’re looking for. And it’s at that moment that it becomes your responsibility to develop and nurture the relationship.

Now, especially if you’re new to network-marketing, the more efforts you put into growing your business and your brand, the sooner the reality of leadership and expertise will catch up to the perceptive value you project out there at the beginning of your business career.

So remember, people will only do business with you if they get to know you, like you, and trust you. And for that to happen, you need to make it easier for them to find you, and to make an informed decision in choosing you as their leader.

You can contact Mick Lolekonda at (+1) 780-628-2593 or justmick@whoismicklolekonda.com

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