Four Collaborative Strategies to Skyrocket Your Ezine Subscriber Base in Two Months

Jan 2
04:50

2024

Dr. Bill Nieporte

Dr. Bill Nieporte

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Imagine the impact of gaining several thousand new ezine subscribers on your profit margin over the next two months. If you have a valuable product and a compelling website, you could potentially quadruple your profits. But how do you grow your subscriber base? Here are four collaborative strategies that have proven to be effective. A collaboration is a partnership where two or more parties leverage their resources for mutual benefit. Let's explore how these marketing strategies can work for ezine publishers.

1. Leverage Your Expertise

One of the worst kept secrets in internet marketing is that if you create content for your ezine and submit it to other editors,Four Collaborative Strategies to Skyrocket Your Ezine Subscriber Base in Two Months Articles many will accept it for publication. Fresh and valuable information is highly sought after among ezine editors.

In return, you, as the author, will benefit from having a free resource box of about seven lines to advertise your ezine and/or other products.

Is this strategy effective? Absolutely! Over the last four weeks, I have distributed two new articles to other ezine editors. These two articles have earned me nearly 500,000 FREE ezine impressions. One ezine had over 150,000 subscribers. Within six hours after this issue was published, my subscriber count had increased by over 400.

2. Collaborate on Your Entire Ezine

Here's an innovative idea that yields great results. Establish a "Collaborative Publishing Partnership" with another ezine. Find an ezine that targets an audience your products are designed to attract. Then propose the deal. Suggest to the editor that you cross-publish your ezine to each other's lists.

Most savvy ezine editors will seize this opportunity. It will provide them with a new audience for their work (and you too). Don't worry—both of you will be particularly motivated to make this issue your best ever—in order to attract more subscribers to your respective lists.

3. Collaborate on Your Subscription Page

On one of my sites, I have collaborated with eight other popular ezine publishers in a joint venture that has literally doubled my weekly new subscriptions. Whenever a person subscribes to any of these ezines on their respective domain, they are immediately directed to a co-opt page that lists all the other ezines in this fraternal relationship.

4. Collaborate on Your Subscriber Contests

Contests are a very popular way of attracting traffic to your site. Recently, however, several ezine editors developed a very creative way to use contests to increase their respective subscriber bases.

These editors, who publish some of the best marketing ezines on the internet, could provide over 100,000 powerful ad impressions for one lucky winner. Their strategy was to create a single page where subscribers could register for the prize by subscribing to each list.

Next, they invited webmasters and other ezine editors to advertise their exclusive subscriber site. Those who advertised would automatically be considered for a special weekly contest drawing. This system is one of the best collaborative arrangements I have ever seen. You can check it out at EzineHits.