Microsoft's latest big videogame acquisition is not a studio, but an esports platform: Smash.gg, which provides organizational services and support for amateur and professional gaming tournaments, is now a part of the Microsoft Content Services group.
Smash.gg is a popular online video game platform that recently announced its deal and agreement with Microsoft. As reported by the eSports tournament platform, Microsoft acquired Smash.gg on December 2.
Initially, Smash.gg came into existence in 2015 as a program for eSports events. The services offered by Smash.gg were amplified to other titles other than Nintendo’s Super Smash Bros; however, it is still closely tied to the fighting genre. Not only this, but its range of tools support professional organizers and grassroots, payments, management, and analytics.
Source:https://wabroot.citywikia.com/smash-gg-esports-tournament-platform-bought-by-microsoft/
According to a statement by Smash.gg, their primary objective was to build enthusiasm for eSports and come up with games that people love to play. “We are excited to expand our reach by joining hands with Microsoft. It’ll not only help strengthen the existing relationships but explore fresh opportunities,” Smash.gg mentioned.
Further, an ex-employee of Smash.gg, Matthew Zaborowski, now the manager of competitive operations for the Call of Duty League, tweeted that he is thrilled by the news of Microsoft acquiring Smash.gg.
The news of buying Smash.gg was confirmed by Microsoft via MSN Esports Twitter account, mentioning that it’ll bring further support and opportunities for the organization.
The possession of the Smash.gg eSports platform might seem like an unexpected event for Microsoft; however, the constant expansion signals further diversification. Not only this, but the company can introduce Smash.gg to fresh audiences via the Xbox platform, its MSN eSports franchise, or even the developer tools like Playfab.
For the most part, Microsoft has a positive picture in the gaming scene with its Xbox stage. Yet, that additionally accompanies hatred in some gaming networks, following its choice to take down the Mixer live-streaming stage prior in 2020. Notably, Microsoft was attempting to build the Mixer live-streaming stage as an alternative to Amazon’s Twitch and Google’s YouTube services.
In any case, for Smash.gg, it’s a general decision, with the organization already suggesting the pandemic had affected its main concern. It expressed “heaps of discussions” were in progress to keep up development in the midst of bits of gossip about a conclusion, including “discussions about obtaining or combination with services.”
It seems like Microsoft was that ideal accomplice, conceivably saving the stage and putting it at the center of attention close by its more extensive gaming portfolio.
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