Crafting and disseminating articles can be a potent tool for marketing products online. This strategy has proven its worth, as evidenced by the success stories of authors who have turned their e-books into bestsellers through strategic article placements. One such author shared their journey of publishing just four articles that catapulted two e-books to the top of the sales charts for two consecutive years. This approach underscores the potential of article marketing in reaching a wide audience and establishing credibility in a chosen field.
A few years back, an author faced the challenge of marketing their e-books in a landscape where dedicated e-book reading devices were scarce. They stumbled upon Rocket-Library, a platform that allowed them to post sample chapters and articles for free, although it has since become defunct. Despite the limited means of accessing the content, the author's marketing strategy was to leverage the exclusivity of the Rocketbook e-book reader.
Within three months of posting a total of four articles—two for "A Cheap and Easy Guide to Self-publishing E-books" and two for "How to Hypnotize People and Other Living Things"—the author witnessed astonishing outcomes. "A Cheap and Easy Guide to Self-publishing E-books" soared to the number one spot as the best-selling non-fiction e-book on Barnes & Noble.com, later competing with print books and maintaining a top 10 position in the self-publishing category. "How to Hypnotize People and Other Living Things" remained in the top 5 rankings for hypnotism books on Barnes & Noble.com for nearly two years, contending with 706 print titles in that niche.
The only marketing tactic employed was the investment of four hours to craft the four articles. This minimal effort yielded significant returns, demonstrating the power of article marketing.
Over time, the author expanded their article marketing efforts, submitting over 100 articles to various e-zines. This led to the sale of other e-books, reprint-resale rights, speaking engagements, and consulting services. Additionally, about 20 articles were published in other e-zines and newsletters, potentially opening doors to business opportunities for another two years.
Despite the changing digital landscape, article marketing remains a highly effective and often underrated strategy for achieving online sales results. Writing for other people's e-zines and newsletters positions an author as an expert in their field, enhancing their reputation and reach.
The author suggests an ambitious goal: make ten article submissions per day, catching up on weekends if necessary. This consistent effort can lead to increased popularity, revenue, or both.
To locate e-zines and newsletters for submissions, the author recommends using search engines like AltaVista (now part of Yahoo Search). By searching broad terms like "health" instead of narrow keywords, authors can leverage popular websites to do the target marketing for them. A search for "submit article" within the health category on AltaVista yielded over 14,000 pages where articles could be submitted, illustrating the vast opportunities available for article marketing.
Publishing articles in other's e-zines and newsletters can be a game-changer for authors and marketers alike. As the case study shows, it is possible to achieve bestseller status and dominate product categories with a strategic and consistent article marketing campaign.
For more insights on effective article marketing strategies, consider exploring resources from Content Marketing Institute and Copyblogger, which offer a wealth of information on content creation and distribution.
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