Finding the Perfect Marketing Gifts
The Holiday Season is fast approaching and your clients should definitely be on your Christmas list. Whether you are a beautician, a banker, or lead singer in a rock band, you need to give out promotional surprises to your clients, customers and/or fans.
Advertising surprises are given for the same reason one gives any present. So that men and women you treasure will remember you when they use them. With marketing objects there are added bonuses. Other individuals will see the surprises and ask your clients about your goods and services. Your clients will be reminded of you and perhaps frequent your organization more commonly because of it. Clients may also feel closer to you because you gave them a pleasant holiday surprise. Some clients may even expect it and feel slighted because you did not give them a gift.
So what keepsake should you buy for your clients?
Calendars are a useful and obvious choice for this season. They will be used all year, and sometimes referenced for years to come. A wall or desk calendar will be seen by others when they visit your client’s office or home. Other choices might include a lovely pen and pencil set. These sorts of pens have significantly of class, and are fairly personal seeming, even though you may have ordered dozens or even hundreds of them.
Tee shirts and hats with your firmname are also a great choice, because if your clients and customers wear them, they are bound to stir some conversation about your corporation. Men or women will ask about the shirt, a conversation will ensue and your client will provide a sort of commercial for your industry.
Coffee mugs make an excellent treat as well. Used every morning in your client’s home or office, he’s sure to be seen sipping his coffee out of your mug. He will think of your industry repeatedly as he drinks his coffee and all this helps you because it keeps your clients thinking of you.
The possibilities are endless though. Almost any merchandise can be imprinted with your firmname. If there is some gadget which is specific to your venture, or to the name of your organization then use that to create an even closer association with your businessname. If your small business name was Gardener Reality, because the owner’s name is Gardener, you might consider having some gardening trowels engraved with your corporationname. That would be unexpected and would create a memorable word association with your enterprisename. So be creative with your holiday gift item giving and remember that your clients are very important individuals who should definitely be on your holiday reward list.
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