Google Wants You To Use Your Brains, Not Your Wallet

Oct 19
15:23

2007

Marcos Azaro

Marcos Azaro

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Linkbait has become a fundamental element of modern SEO. This is mainly because Google is cracking down on the Paid Links market and webmasters are resourcing to creative ways of developing link worthy content. Linkbait remains the fastest and cheapest way to obtain an explosive amount of links in a short period of time.

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The reason why Linkbait has become such an important piece of the modern SEO strategy is because Google is cracking down on the Paid Links Market.

They have made it very clear that they don’t like SEO professionals manipulating their rankings by purchasing links. They want websites to gain links due to the quality of their websites. Not the size of their wallet.

So taking this into account,Google Wants You To Use Your Brains, Not Your Wallet Articles the main strategy left to acquire an big enough stream of editorial links from other webmasters is nothing else than Linkbait Development.

Linkbait consists basically on creating link worthy content that appeals to social media users and to bloggers (many times they are the same group of people)

The idea is to create a viral piece of content that will make other bloggers want to give you a link. To achieve this you need to follow through a series of steps.

Basic steps to a successful Linkbait Piece

1.      Visit the popular social media sites such as Digg, Propeller, Reddit and Del.icio.us. There may be other more relevant to your industry.

2.      Look for content relevant to your niche that has been popular in the past in these sites. Understand why they have been so popular.

3.      Write your article. You can start with Top Ten Lists and How To Articles. They are usually good performers on these types of sites. Funny and/or polemic articles also tend to perform well.

4.      Write an attractive headline. For example: “The Secret Of [your topic]”, or “How To Build [something related to your niche] In 10 Easy Steps”. If you are not sure about this I recommend you do some research about Headline Copywriting.

5.      Network. Submissions need an initial push in these social media sites to become visible enough to the rest of the users.

When your submission becomes popular in one of these websites a great deal of users will bookmark it and many of them (also bloggers) will link to your website in the near future.

As a consequence your website will benefit from an explosive stream of new links that will improve its search engine ranking positioning.