Christopher Prince

How to Increase Conversions with AdWords:

The purpose of running campaigns in Google AdWords is to ultimately achieve some kind of conversion, such as:

* Get customers to call you

* Get customers to email you

* Sell a product

* Increase readership of certain kinds of content

* Get customers to sign up for a newsletter

The very purpose of Google AdWords is to increase traffic to your website so that you can increase conversions.  The reason Google AdWords works is that you are able to show ads for your products or services at the very moment someone is searching for your products or services.  You don’t have to wait for someone to warm up to what you’re selling; you know they’re interested because they’re searching for what you’re selling at that very moment.

You can increase your conversions with Google AdWords because, when internet users see your Google ads, they can click on the ad, enter your website, and buy your products and services within minutes.  So in fact, Google AdWords is one of the fastest ways to increase conversions, as long as you:

* Choose the best keywords

* Write and design your website properly

* Write solid ad copy

If you’ve carefully chosen all the popular keywords that are specific and relevant to your products and services, your ads will trigger whenever someone searches those keywords.  If you’ve written compelling ad copy that highlights the keywords being searched, you stand a good chance that someone will click on your ad and be transported to your website.  If your website is well written and well designed to make it easy for customers to understand what you're selling and how to buy, you'll get sales.  This is fundamentally how Google AdWords increases website traffic and conversions.

To find the best keywords for your ad campaigns, start with the specific product or service you are offering.  You can then use the Google Keyword Tool to help you search for variations on that product or service which you can use as your own keywords.  The Google Keyword Tool will show you not only dozens of variations on your keywords, but also how often each keyword gets searched.  Naturally, you’ll want to choose relevant keywords that are commonly searched.  Make sure you consider the various ways someone might be searching your product or service, including slang, idioms, colloquialisms and alternate grammar.

To be successful in Google AdWords, you need to maintain a high quality score for your keywords.  Keyword quality score is based upon how relevant your keywords are to your ads and your website landing page, or destination URL.  Therefore, you’ll want to make sure you lay out your website using proper SEO techniques so that your landing page contains all the keywords relevant to your Google ad campaign.  Improving your site better for Google AdWords not only means higher keyword quality scores, it also means your ads will run more often and cost less.

Some good tips for creating ads in Google AdWords include:  1) a headline that captures attention and includes the keywords, 2) description lines that accurately describe and emotionally amplify your product features and benefits, 3) a straightforward and assertive call to action, and 4) a landing page URL that is relevant to the product or service in the ad.

So in short, pay close attention to keywords, ad copy, and website copy and design, and you'll be on your way to increasing conversions with Google AdWords.

Article Tags: Google Adwords

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR