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Christian Dior - Luxury Goods With Global Appeal

Influential French fashion label Christian Dior, often known simply as Dior, was founded in 1946, and also holds nearly half of the world's largest luxury goods producer, Louis Vuitton.

The House of Dior is primarily known for their luxurious haute couture, desired around the world.

After opening in Paris in December, 1946, the fashion house launched their first show in 1947, featuring a spring and summer collection for that year. Historically, the lines were referred to as the "New Look" following the proclamation of Carmel Snow, then editor-in-chief of "Harper's Bazaar." The first line popularized a mid-calf length skirt and a large bust, which had been out of style since 1912, and a small waist. Despite post-war shortages and restrictions, Dior's line featured yards and yards of exuberant and luxurious fabrics. This New Look influenced fashion for many seasons to come and re-established Paris as the darling of the fashion world.

After Christian Dior's death in 1957, the fashion house was nearly shut down. Because so much of the French fashion industry relied on Dior, this was a serious crisis in the world of fashion. To prevent this, a young Yves Saint-Laurent, who had been recognized and hand-picked by Christian Dior prior to his death, was named as Artistic Director. Saint-Laurent left Dior in 1960, and the company flourished under the watch of designer Marc Bohan. During that time, Christian Dior cosmetics was born, and the men's line Christian Dior Homme was launched. The ready-to-wear fur collection was brought to life in 1973, and the first Christian Dior watch, called "Black Moon" was revealed in 1975.

In 1981, an investment group led by Bernard Arnault took over Dior, and a number of changes were made, primarily leaving behind the textile's operation and expanding couture. In 1982, the company purchased a large share of Moët-Hennessy * Louis Vuitton. Italian Gianfranco Ferré took leadership of the company in 1989, and the company continued to grow, launching more new products.

Designer John Galliano took over the leadership of Dior in 1997 and brought with him a great deal of controversy, with fashion shows featuring "homeless wear" and "S & M style." Additionally, ads featuring "porn chic" turned heads and started a trend of risqué ads among competing fashion houses. Galliano left Dior in 2011, in the midst of more controversy.

Christian Dior perfumes are some of the most famous and popular in the world. Featuring the best-selling J'ador, a sophisticated and timeless scent, with bright orchid notes and the smoothness of plum, and Miss Dior Cherie, a fresh and vibrant, romantic and modern fragrance, with a tasteful blend of mandarin, jasmine and patchouli, the sumptuous and sensual scents are favorites among much of fashion's elite. Additionally, the Dior men's fragrance line contains such classics as Dior Homme, a masculine blend of floras, cocoa and amberFree Web Content, with a dry leather finish.

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