Durgapur is proving itself a good marketplace for the jewellery business
The jewellery business of Durgapur depends on the customers aka the people of Durgapur and their purchasing power. For the last few years, Durgapur has become a great market for the jewellery business people due to certain factors.
With a huge number of industries of both the small and large scale, Durgapur has practically been a hub of many things. This industrial belt has a population of almost 522,517 people, more than 50% of which is females. Nonetheless, the market of Durgapur for any product is quite bigger.
Since the last decade, a range of new industries is flourishing in the city which has reduced the unemployment level to a great extent. This has become a boon to the people. As the marketplace of any city is totally depended on the employment ratio, it is good news for the shop owners too.
Like the other businesses, the jewellery business has been benefitted by this too. A few decades ago, the gold, silver and diamond jewellery had been something unaffordable for the majority of people. It was thought that gold could be worn only by the wealthy and affluent people. But today, these precious metals and stones have come within the reach of people of all races. The jewellery showrooms in Durgapur are thus now affording a lucrative increase in the profit and most of them have expanded their business in the adjacent areas of Durgapur too.
A recent survey reveals that most of the jewellery shop owners now considering Durgapur as a lucrative market for their products for few factors. The factors are given below–
A good population
The industries of Durgapur encounter its majority of population every day. Most of the people in Durgapur have migrated and are still migrating from other parts of the state or outside the state due to job purpose. This increase in population is thought to be one of the factors of the expansion of the marketplace by the jewellery businessmen.
Bengalis already have more than enough occasions and Durgapur loves to mould down in each festivals. Whether it’s Christmas, Holi, Durga Puja or Dipawali, the people of Durgapur celebrate them all. In addition, comes the birthday, wedding and anniversaries where people need gold, silver and diamond ornaments. Especially, the Bengali weddings can’t be completed without gold ornaments. According to the jewellers, the precious jewellery are majorly sold in Durgapur in these occasions and at the festive time.
Being the industrial belt, most of the people of Durgapur work in the heavy industries that Durgapur boasts of. Thus, the range of unemployment is little less in Durgapur than any other adjacent cities. As the basic needs are fulfilled, therefore, people have money in their hands to spend in the luxury of purchasing ornaments.
Schemes and offers
Last but not the least, many jewellery showrooms in Durgapur have started special offers and gold saving schemes, which have facilitated the purchase of gold jewellery for many people. The offers provide additional discount on the gold value on either making charge or market value and in the gold saving scheme, the consumer can save money for eleven month and gets the gold at discount in the last month of the year.
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ABOUT THE AUTHOR
Being the owner and the Managing Director of Guinea Gold Jewellers Pvt. Ltd, Mr Nirmal Kr. Ghosh, has revealed the secret reasons of Durgapur becoming a good business centre for the jewellery showrooms in Durgapur.