Fashion often emerges in various parts of the world and then spreads all over, but a few trends begin from some particular
place, keeping in view the cultural needs and requirements. Denim jeans is one
of those garments which initially emerged as a need for the working
class but over a period of time it completely took over as a style statement for people of all sorts
and from all over. Rich or poor, daring or modest, fashionable or
casual — one would hardly ever come across a person belonging to the
modern world who does not own a pair of denim jeans. What came into
existence as a need to be recognized as a comfort garment for the
working class male over the years has become a necessity for every ones
wardrobe make or female.
The entire credit for inventing denim jeans goes to Levis Strauss and a Navada tailor who wanted
to introduce a comfort garment for the labor class around the time of
the California gold rush. Jeans started gaining their well deserved
popularity around the 1950’s and other manufacturers like Wrangler and
Lee Cooper came into existence maintaining their unique and particular
styles and design. During the same era celebrity influence played a major role in giving jeans the status of a style statement rather
than merely a way of dressing as more and more celebrities started
wearing them in their movies and from them on everybody particularly
teenagers adopted the garment. By the 60’s jeans were recognized as
leisure wear and when celebrities like Marlon Brando and Elvis Presely
sported them they became a craze. In the 1970’s jeans were a particular
hit with the hippie generation and it became a kind of became a uniform for all pop concerts. And the
most popular style of that era was the flared denim jeans. From then on
they have always remained in trend, no matter what changes trends go
through.
