Mixing and mastering music for sales is a highly important part of one's music career, whether you are just starting out of a garage, or you are a mega superstar and million album seller.
Without quality mixes and complete control of the listener's experience, you can set yourself up as looking unprofessional while also compromising the integrity of the music. If you want to know how to get the best possible sound for your music, then you have options. You could invest in expensive hardware and software equipment and put in the extra time yourself - that's after, writing, performing and editing tracks - or you could turn it over to someone, who knows what they are doing. Many prefer the second option. If looking for a good provider, pay attention to the following: 1) Cutting edge technologyWhile a mixing service does not have to possess the latest and greatest software package to create great music, he does have to be up on how to use technology to his - and your - advantage. Technology programs are updated often, so don't panic if your sound guy doesn't have the most current format. Panic instead if he does not actually know how to use the equipment to bring the best possible mix out of a track. It always helps to dabble in the experience yourself, so you can garner an appreciation for what a quality sound mixing service does. It also gives you the opportunity to compare final product to your own abilities. Maybe you can do things yourself, but be prepared. It's a lot more work, and you've still got to worry about setting up distribution channels. 2) Examples of workYou are well within your bounds as a potential client to ask a music mixing service for live links to their work, so you can judge for yourself what kind of quality they produce. Remember, the World Wide Web has accustomed listeners to a professional sounding experience, whether they have heard of a band or not. Don't entrust your work to someone that isn't ready to give it his all. 3) Cooperation and coordinationA quality sound mixer will allow you to take as much or as little interest in the post production work as you desire. He will value your ideas and work to ensure that he is not happy until you are. It may mean keeping the lines of communication open and active on a daily basis, but he will do whatever it takes to ensure your satisfaction. As you move forward with distribution, a full service provider will seem more attractive to you. It pays to hire a professional, who works exclusively within the industry. Someone who knows what works and what doesn't.