The vast majority did not find the Robo Call negative. Most found them informative. A common reply was they felt “included” in the process. If a friend had received a call and they did not, it was considered a reason not to vote for that candidate.
With the landscape of American politics becoming extremely polarized, the use of many different techniques to illicit a positive or negative response from the voters are being conducted outside of traditional radio and television methods. A new method of communication is with the use of Robo Calling. A taped voice being presented to the person who answers their telephone. A new spin on the telemarketing concept. We all know what high esteem the telemarketing industry holds in our society, the question is, can Robo Calling elevate itself to a status where individual households welcome and indeed listen to these calls?
Scott Radio (www.scottradio.com) is a radio political voice and script writing organization recently conducted an informal survey of over three hundred households who had received a Robo Call during the last election. The results were surprising. The vast majority did not find the call negative. Most found them informative. A common reply was they felt “included” in the process. If a friend had received a call and they did not, it was considered a reason not to vote for that candidate. Unlike sales people calling to ask for money, the Robo call is not seeking money, rather a much more valuable item, of which every adult has just one to give. A vote. The overwhelming result of the survey is Americans remain proud. While in the world of consumerism, some individuals are thrifty while others spend until the credit card is declined, in the matter of our one vote, we remain cautious and prudent on how we use it.
The one strong comment during the survey was the approval of Robo Calls from male voices who were not aggressive, yet were not drone. The research shows that Robo Calls from the candidate were not well received. Candidates often delivered an impression of being long-winded, begging or disrespectful. If you are considering the us of Robo Calls, you need to do everything in your power to ensure a benefit to your candidate, rather than creating a negative impression that results in a old fashion lynching on election day.
Scott Perreault is CEO of ScottPolitical.com (www.scottpolitical.com) a Political Advertising Agency and Voice Works specializing in Television, Online Video and Radio. We represent National, State and local candidates or issue campaigns. Over twenty years experience. 2006-2008 Agency of record for U.S. Senate Campaign in Texas. We assist Independents, Republicans and Democrats. ScottPolitical.com services include: Voice Work, Affordable media production in English ($199) and Spanish ($298) Advertising Agency, Polling, DVD Videos for events and Political Consulting. Learn more at: http://en.wikipedia.org/wiki/Scott_Political
