Do you have a visitor survey on your site?If not, you should. Your missing out on a ... to cash in. Let me ... operate a site that offers my visitors free ... I also ask them
Do you have a visitor survey on your site? If not, you should. Your missing out on a golden opportunity to cash in. Let me explain. I operate a site that offers my visitors free ebooks but I also ask them specifically what their interested in and for them to give me their email address. Beside’s having my weekly newsletter which covers ebook related topics like research, development, brainstorming and all the rest, I open sub-mailing lists depending on THEIR topic of interest. Not everyone is interested in just the research , development, and brainstorming of ebooks. I can’t read my visitors mind, neither can you. This is a great way to get “inside” your visitors head and find out what their “specifically” looking for. I have a variety of ebooks on my site but one day it occurred to me, do I really have what people want? How would I know besides looking at log files, and then keyword searches are pretty general in nature at times, right? Than the light bulb went on in my head. All you have to do is ask Brian. The best part...they tell me what they want, they give me their permission to send them “periodic” emails when I have completed their “info product of choice”. (I inform them their not placed on a weekly or monthly ezine for that matter) I start creating a info product they “expressed interest in receiving” then I work on the backend, then I email them the information. Because I took the initiative to “ask them” what they wanted, than took the time and created the info product of their “interest/need”, my sales conversion rates will do what? That’s right...increase. Than I follow up with more info products related to their “topic of interest” and even include the occasional freebie to thank them. Out of all this the best part is the initial request, I offer no bonuses, no incentives, for them filling out the form, I just take the time to listen, create, fill their need, and in the end have a very satisfied customer for years to come. Are you asking and listening?
