The 10 Myths of Successful Selling

Jun 20
21:00

2002

John Mitchell

John Mitchell

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Myth #1 You should close early and ... #2 Sell features to get a higher price Myth #3 There’s no ... to selling - it’s pure art Myth #4 ... are a sign of customer interest Myth #5

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Myth #1 You should close early and often

Myth #2 Sell features to get a higher price

Myth #3 There’s no methodology to selling - it’s pure art

Myth #4 Objections are a sign of customer interest

Myth #5 Open questions are better than closed questions

Myth #6 You can’t teach a person to sell

Myth #7 You have to understand the difference between wants and needs

Myth #8 Great products sell themselves

Myth #9 Making a benefit statement is the best way to open a sales call

Myth #10 All customers make up their minds in the first 4 minutes

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