5 Easy Ways to Reduce Your Bounce Rate
A high bounce rate can potentially obstruct your chances of success, so it’s critical that you simply analyze the various areas of your site and find in fact what’s causing the matter.
What is Bounce Rate?
1. Optimize Page Load Time
As we mentioned earlier, users structure their mind few "> a few websites within the first couple of seconds. You don’t want to waste this point showing them a blank page loading scripts and downloading content.
Using tools like Pingdom and Google Page Speed, you'll optimize every landing page on your site.
According to Strangeloop, a one-second delay can cost you 7% of sales, 11% fewer page views, and a 16% decrease in customer satisfaction.
To speed up your site, you must optimize your images, use a Content Delivery Network, add better caching, and consider switching to a faster hosting provider.
One of the quickest and easiest ways to stay your website speedy is by employing a CDN.
2. Make Your Content Smart Formatting and use image
Formatting your pages to be as welcoming and accessible as possible is one of the simplest ways to scale back your bounce rate. The less “work” a visitor has got to do to urge what they need, the more likely they're to stay around. Don’t overwhelm your visitors with weighty paragraphs that span entire pages, and make use of white space to form your content more approachable.
Here are some ways to form content less visually intimidating:
Use of those formatting options makes your content more accessible and allows the reader to scan or skim your content to spot points that are most relevant to their needs.
That said, don’t insult your readers’ intelligence, either. Trust your audience to understand what they have, then provide it to them. I’ve seen blogs that, while offering useful information, enforce employing a line break or including a picture between every single sentence, which may be even as annoying as huge walls of text.
3. Use a Logical and Useful – Internal Linking Structure
Many people advocate for including dozens of internal links in your content as to how to scale back your bounce rate. Although this strategy can work well, because it provides Analytics thereupon essential second click to accurately measure Time on Page, it also can backfire by making your content seem, well, a touch sleazy or cheap.
We’ve all seen sites that link internally in every other sentence, and not only does this look awful, but it also doesn’t do much to complement the user experience or offer audiences something of genuine value.
This principle comes back to relevance. If you've got a useful, highly actionable blog post that outlines a selected topic in great depth and would be of interest (and value) to your audience, by all means, link thereto from other pages. However, don’t go overboard with the interior links. this will confuse and overwhelm your visitors (see above), and may also dissuade visitors from clicking any of the interior links in the first place.
When choosing internal links and anchor text, specialize in relevance and a logical linking strategy. If you're taking a glance at our guides on Quality Score, for instance, you’ll see that we link to other pages that specialize in topics like bidding in AdWords and click-through rate, because these topics are highly relevant to the subject of Quality Score. It might make much less sense for us to link to articles focused on, say, clickbait or SEO just because they aren’t relevant to Quality Score.
Resist the temptation to internally link to each article in your archive, and specialize in linking to useful articles or pages that are highly relevant and potentially useful to your visitors.
4. Optimize for Mobile
It’s a touch sad that we've to reiterate how important this is often, but the amount of internet sites that also aren’t optimized for mobile is breathtaking. With the number of users accessing the online mostly from mobile devices increasing per annum, failing to optimize your site for mobile is practically imploring for users to bounce and take their business to another place.
You need a company that is good in the SEO industry. Hire SEO company BD to optimize for mobile.
However, it’s hard to understate just how crucial mobile optimization is for each sort of site, and you ought to strongly consider making your site mobile friendly, no matter the time, effort, and expense involved, or the ulcers or sleepless nights you incur within the process.
Videos are powerful. You'll use animations, music, audio, narration, colors, then many various sorts of persuasion tools.
You can create an effective video presentation with a little budget by hiring a freelancer.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Hi, I am Amin! I have been working in a digital marketing agency in Bangladesh since 2016. I have achieved real-life experience in digital marketing. I have done almost 200+ SEO & 100+ digital marketing projects locally and internationally all over the world.
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