It looks like the Search Engine “Giant” Google has been inspired from the recent launch of Apple's new iPhone in the US.
It looks like the Search Engine “Giant” Google has been inspired from
the recent launch of Apple's new iPhone in the US. Countless articles,
as found in THE TIMESONLINE,
have speculated about Google's mobile phone venture and it's reason to
'go mobile' - is it time to put ideas and plans into action?
Lets look at the facts:
The mobile advertising market is growing fast and is set to be more
than 11.3 billion annually in 2011. Google can extend its dominance of
online advertising by offering free services like google maps, google
mail through Gphone's pre-installed applications which of cause are
subsidised by advertising revenues.
Many speculations
go around this, one of them saying that Google's potential new phone
would have its very own Google operating system. But this is not all.
Google has already discussed partnerships with operators and mobile
manufacturers like Orange , T-mobile or LG. If we can believe 'Big G'
the aim is not to compete with brands like Nokia who control 36.2% of
the mobile market, but only to get their share of the advertising
market which is very targeted and therefore more attractive for
businesses.
Tetridia's Tip: Get your wishlist ready for the big IPhone/GPhone battle at Christmas!
Contact Tetridiaon +44 (0)20 8144 6655 for more information about search engine
marketing and new developments in the online marketing industry.
