If you are a small business owner and haven't
dipped a toe into the SEO pool yet, now is the time. Aren't sure where to
begin? Here is a list of the best SEO tips and tricks for small businesses that
are just getting started in Internet marketing.
Small businesses everywhere are beginning to understand the need
for an Internet marketing and SEO plan. In today's day and age, many businesses
are already on top of the SEO game and rankings. In order for small businesses
to compete they need to make a plan and put it in motion, immediately. However,
with all the misinformation available on the Web today, if you are an
SEO-newbie, you may not know where to begin or what to believe. Here are some
basic tips and tricks of the trade to help get your company on the search
SEO is not a one-time thing. SEO and Internet marketing is a process that
takes a lot of time. Understand first and foremost that an in order to see
results from an SEO campaign, you must first make the commitment to stick
with it. Also understand that top rankings to do not happen overnight and
if you have a new site, the process may take even longer than you
expected. However, all of your waiting and hard work will pay off in the
If you're hiring
an SEO firm, make sure to ask a lot of questions so you understand the
process. Even if you hired someone else to do it for you, try to learn as
much as you can about the process so you can do what you can to enhance
what they're doing and kick your marketing campaign into overdrive. When
working with an Internet marketer, it's a team effort, so make sure you're
open to be a team player, otherwise you may find yourself disappointed.
Make sure your
Web site design is SEO-friendly. If your site's design doesn't cater to
the search engines right off the bat, you're going to run into some
problems. Work with your SEO firm and design team to make sure search
engines can properly crawl the pages of your site. Also make sure your
site is great and user-friendly. If you're going to do all of this work to
get people to your site, it better be good, otherwise people will just
leave and never come back and all of your hard work will be for nothing.
Track your Web
analytics. Make sure you set SEO goals for your team and have Web
analytics in place so you can analyze what you're doing right and what
areas need to be improved upon.
Include a site
map. Remember that search engine's cannot index pages that can't be found
to crawl. If you have a site map, the search engine spiders will be able
to understand how many pages your site has and crawl each and every one.
everywhere. Conduct keyword research then make sure to use keywords for
everything you do. In the URLs, file names, Web copy, headlines, photos,
videos, social media and more. However, it's important to understand the
difference between using keywords and spamming. Don't overload your Web
copy with keywords, keep it at one keyword per paragraph. Otherwise your
site will look like spam and could be put on the Google blacklist.
Use META tags.
META tags are found on the back end of the Web site that only the search
engines see. Make sure your META title is 70 characters or less, and your
META description is 200 characters or less. Also include META keywords and
a ROBOTS tag to tell the search engine spiders how often to come back and
crawl your site. Use different META tags for each page of your site.
content to impress your visitors (and the search engines). The content on
your Website is extremely important. You wouldn't want your visitors
reading your site and finding it boring or hard to understand, getting
discouraged and leaving the page. Make sure your content is informational,
persuasive and above all, written for your target audience. Good content
also makes search engines happy and your site will be rewarded with higher
building. Submit your site to quality link directories. Start a blog, get on
social media networks and link from them. Seek links from trusted sites in
your area, find quality, relevant Websites and ask for a link exchange.
Write articles and press releases and submit them to directories.
social media marketing. Getting on social media networks allows you to
connect with your customers on a more casual level. This will make them
feel more comfortable with your business, which will inspire brand
loyalty. It also gives you a platform to make company announcements as well
as promote sales, specials and give away coupons.
Following these tips and tricks will help get
your Website to the top of the search engine rankings, boost your sales and
leave your competition in the dust. So what are you waiting for? Get started on
your Internet marketing campaign.
Wendy Suto, President
and CEO of Search Circus, specializes in search engine optimization and search
engine marketing including social media marketing for over 10 years. Certified in SEO,
Wendy Suto only follows natural and organic search engine optimization
guidelines with proven results.