Writing and
creating new content is one of the most important aspects of an SEO
campaign. Writing a standard article is
just not enough to assist you in getting higher search engine rankings. There are SEO friendly techniques that should
be applied to an article that will help contribute to the optimization of your
website. Well written quality articles
will help tremendously in boosting your SEO efforts.
First decide
on what topic to write your article on.
An article should be original and should provide some kind of valuable
information to the reader. If your
article is not original, Google will count it as spam. If the article is not informative or doesn’t
have a point people will not want to read it, it’s as simple as that.
A good title
is one of the most important aspects of your article. Your title should be relevant to your overall
article and not be misleading. The title
should have any of the important keywords that are in your article. For example if you are writing an article
about web design then the phrase “web design” should be included into the
title.
Keywords
should be utilized in the content of your article. Keywords are words
or phrases that generally describe the content of your article. These are words that users are most likely to
type into a search engine when they are searching the web for information
related to your content. So for example
some keywords for an article on “travel” may include: “cheap travel,” “travel
tips,” “last minute travel” and “budget travel.” People that are searching for these keywords
will find your article and read it due to its relevancy and informative
content.
The search engines rank content that is generated based on the frequency of the
keywords used, as well as the relationship of those keywords and your
article. Keyword density is the proper
amount of keyword usage in an article. Proper keyword density in your article
can mean the difference in getting ranked higher in the search engine results.
There is no exact percentage but generally around 3.0% to 3.5% is the proper keyword
density percentage for an article. You
can check this by using a keyword density checker tool. Search engines not only check the keyword
density in an article, but they also evaluate where else in the article the
keywords are used. Certain places rank as more important than others. One such
place is in the headings. The next
highest ranked positions are in the first and last paragraphs of the
article.
Remember
to always focus on writing original and informative articles with well placed
keywords. Avoid stuffing the content
with keywords as it will be seen as the search engines will see it as spamming,
and will penalize you.
