Your SEO is not speaking to your customer!!
Don't do SEO keeping the search engines in mind. Do your work targeting you customer or audience benefit. Search Engines now a day giving most priority to the user experience. So if you take care of customer experience you will rewarded by ranking and ROI.
Customers know regarding how you are trying to appeal them as well as hook their interest with the help of Meta descriptions and title tags and search engine optimization (SEO). One thing that you should know is that your SEO strategy is not working or attracting customers for its needs for improvisation.
In terms of Google Webmaster Guidelines and according to an article by Neil Patel, it says that concentrating just on SEO is not only good marketing but there is something more related to it.
SEO is not the sole way to dictate Search Engine Results
In actuality, many businesses are using SEO when it comes to achieving the number one rank in the search engine results and in the process, they try complex SEO tactics expecting good results.
Also, forget the usual jargon that you use every day which in reality the customer do not use in actuality. They do not use when they are searching for something through their smartphone.
In such case, if you use the words that customers say instead of the words you use then chances are that you might your target audience.
Now that you know what you need to do to get visible on the search results on Google then make sure to remember the facts discussed above for your benefit.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Pamela Scout is an experienced SEO and working for SZI Technologies since 3 years.
She regularly writes blogs and articles for this company on industry updates.