Optimizing Your Website for Search Engine Spiders

Jan 2
05:09

2024

Bob McElwain

Bob McElwain

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The effectiveness of a website is determined by its clearly defined purpose and its ability to guide visitors towards the desired action. However, it's crucial to remember that search engine spiders, which crawl and index your site, are not interested in sales pitches. They are looking for content. This article will guide you on how to optimize your website for search engine spiders without compromising its primary purpose.

Understanding Your Ideal Customer

The first step in optimizing your website is to understand your product and its benefits thoroughly. This understanding will help you identify your ideal customer,Optimizing Your Website for Search Engine Spiders Articles the person most likely to respond positively to your product's benefits. Joe Robson's book, "Make Your Words Sell," is an excellent resource for this task. You can find a review of this book by sending an email to dance@sitetipsandtricks.com.

Identifying Targeted Keywords

Once you have identified your ideal customer, the next step is to determine the keywords they are likely to use when searching for your product. These keywords should be natural and specific. Generic keywords like "music" are not effective. For help with finding appropriate keywords, you can send an email to keywordlot@sitetipsandtricks.com.

Creating Compelling Content

Every word on your website should aim to compel your visitor to take the desired action. This is not the time to focus on search engine spiders. Instead, concentrate on your ideal customer and create content that resonates with them.

Preparing Your Website for Search Engine Spiders

Once your website is ready, there are a few things you can do to improve its ranking. However, ensure that these changes do not compromise the effectiveness of your site.

Meta Statements

While the keyword meta statement is no longer crucial for search engine positioning, the title and description tags are important. Most search engines use these tags to create the listing for your page. The title should act as a headline that draws attention, and the description should compel the reader to click on your site.

Keyword Optimization

You can tweak your pages to include more of your targeted keywords. For example, if "fly fishing" is a keyword and it appears five times on a page, you can improve the page's ranking by including the keyword in your title tag and meta description tag.

Adding Keywords to Your Page

Consider adding keywords to your page in a way that does not detract from the content. For example, if you have a sentence like "The secret to fly fishing is the rod," consider changing it to "The secret to fly fishing is the fly rod."

Other Considerations

If you are using heading tags, try to include keywords at the beginning of each tag. Some have reported success with including keywords in ALT tags. While these tweaks may seem minor, they can significantly improve your site's ranking.

The Bottom Line

The performance of your site is the most important factor. Search engine rankings are secondary to site performance. Only when your site is performing optimally should you consider generating more hits. There are many ways to generate more hits, including content pages, advertising, and link swaps. However, these methods are only effective if your site is performing well.