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I recently ran a report using GoodKeywords and was shocked at what I found. It only takes one cent to out bid your competitor, yet many of us are bidding much over to get that higher position.
Here is what I found for just 4 of the keywords that I bid on:
Keyword - Domain Hosting Top bid - $6.02 Bid # 40 - $0.33 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.74. Savings to top bidder - $5.28 per click Clicks on this keyword per month - 21030 Overpayment to Overture - $111,038.40 per month **One company actually paid $2.52 more to reach position 3 instead of position 4. One cent would have worked!**
Keyword - Bulk Email Marketing Top bid - $2.34 Bid # 40 - $0.05 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.46. Savings to top bidder - $1.88 per click Clicks on this keyword per month - 14993 Overpayment to Overture - $28,186.84 per month
Keyword - Email Marketing Top bid - $5.82 Bid # 40 - $0.32 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.73. Savings to top bidder - $5.09 per click Clicks on this keyword per month - 32296 Overpayment to Overture - $164,386.64 per month
Keyword - Bulk Email Top bid - $4.99 Bid # 40 - $0.14 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.55. Savings to top bidder - $4.44 per click Clicks on this keyword per month - 40423 Overpayment to Overture - $179,478.12 per month
For just these 4 keywords, alone, we overpaid Overture by $483,090 in just one month. Let's use the proper tools and common sense to optimize our keywords. Stop throwing money to Overture and other Pay-per-click search engines and let's keep more money in our pockets.
