The Brand Development Becomes Whirling

Nov 5
08:53

2012

LIE PLIAN

LIE PLIAN

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It is known that the retail stores of Daphne sells commodities on discount sales at the ending of a season. At the tail of the Summer a great amount of fashionable and sports brands are on discount promotion. However, this year the native retailing market growth is slowing trend, and it has more influence on the movement commodities industry to clean out stock.

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Large amount of stock triggered nuisance. All images indicates that the task of joining businessman has been finished,The Brand Development Becomes Whirling Articles then next it is their own grand banquet of Daphne, and the joining businessman will be the first sacrificial lamb of Daphne after finishing preliminary transformation. Although it seems like a drama club of ungrateful, behind it permeated with problems that made many clothing brands be plagued since 2012, and that is pressure on the stock.It is said Daphne regular distributors will take the measure of quarterly goods folds strategy of promotion. Such as a particular implemented 99 Yuan promoting price footwear, the joining trader expresses the bid of the footwear is as high as 119.50 Yuan, not containing freight, human costing and storefront rent and so on. The price reduction of the outlets directly suppress the sales performance of franchisee, so this suffered with the collective protest from franchisee. The joining trader large amount of stock and protest make Daphne be conscious to the negative influence of joining business plan, and when the alliance business contract is expired, putting aside the burden on time for Daphne is the best choice.A war between brand and franchisees, Daphne was not the first, and it will not be the last. Large amount of stock triggered clash and contradicting of interest, which lets the trademark improvement tactic be whirling. The inventory stress of a lot of Trademarks has turned to be a big problem and need to be settled.At the end of August, many brands are putting out discount promotions. In addition to some fashion, leisure and sports brands in discounted team seems edgy. Adidas, Lining, Nike, Anta, 361 degrees, Peak, Jordan and Xtep sports brands are in the columns, taking Beijing Xi Dan Market Peak counters for example, the original price at 398 Yuan sports shoes will be on clearance at 99 Yuan at the end of the quarter and shoes have very full codes.Many persons may have puzzlement about  the reason that the movement trademarks are also so worried vigorously promotion while fashionable brand may be popular trend influence and clearance. Seeing these trademarks in the market center daily news you could know the internal reasons.A lot of financial institutions middle year reports on the stock summary noted that the high cost of raw materials with the slowing domestic economic growth as well as shop rents, labor costs, logistics costs rising and the price of cotton rising, many domestic and foreign sports brands are invariably caught up in the plight of the high inventory. However, this year the native retailing market growth is slowing trend, and it has more influence on the movement commodities industry to clean out stock. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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